The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand insights system provides entertainment executives with key performance metrics that can be used to make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Bill Nye Saves The World" in the United Kingdom, entertainment executives can gain useful insight into the performance of the show in this market.
Content Valuation:
Using demand data, content valuation can be used to determine how much a show is worth to a platform. For example, executives can use Parrot Analytics' content valuation system to reveal the dollar value contribution of "Bill Nye Saves The World" to any platform in any region. In this case, executives can determine how much value the show is bringing to the United Kingdom market. Additionally, an economic valuation system based on global content demand and supply can help executives understand the return on investment that the show can bring to their platform.
Momentum:
By examining the momentum of "Bill Nye Saves The World" during January, entertainment executives can determine how effective the marketing campaign is around the show. The show's demand spiked in late January 2024, indicating that the marketing campaign was starting to gain traction. Moreover, comparing the show's performance on a 1-year rolling basis versus the last 30 days reveals that the show's popularity has increased, which is great news for executives who can use this insight to make informed decisions about renewing the show for another season or investing more marketing dollars in the show.
Longevity:
Longevity measures how well audience demand is maintained over time, and for "Bill Nye Saves The World", the longevity of the show is okay. Although the show ended in 2018, the demand for the show is still good in international markets like the United Kingdom, indicating that there is still interest in the show. This insight can be used by executives to decide whether to renew the show for another season or not.
Travelability:
Understanding the travelability of a show is critical for executives as it can help them determine how much global appeal the show has. In the case of "Bill Nye Saves The World," the show's travelability is poor, indicating that it is not generating as much international demand as it is in the United States. This insight can be used by executives to make more informed decisions about the distribution and acquisition of the show in international markets.
Reach:
The reach of a show refers to the number of people expressing demand for a show. In the case of "Bill Nye Saves The World," the show's reach is okay. This insight can be used to determine how many new subscribers the show can attract to the platform. The type of content that appeals to a wider group of people can help the platform in attracting a broader audience and increasing the subscriber base.
Competitive Benchmarking:
"Bill Nye Saves The World" has higher demand than 95.5% of all talk-show titles in the United Kingdom. This insight can be used to compare the show's performance against other titles available in the market. Entertainment executives can use this information to make more informed decisions about which shows they should acquire or produce for the platform.
In conclusion, the insights provided by Parrot Analytics' demand data system enable entertainment executives to make more informed decisions about their content, acquisition, distribution, and programming strategies. By analyzing the insights for "Bill Nye Saves The World" in the United Kingdom, executives can determine how well the show is performing in the market and make more informed decisions about the show's future. For example, content valuation can be used to determine the show's value to any platform, while the momentum, longevity, and reach of the show can be used to determine whether to renew the show for another season or invest more marketing dollars in it.
Bill Nye Saves The World's travelability to the United Kingdom in the last 30 days is 22%, which means that the audience demand for Bill Nye Saves The World is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Bill Nye Saves The World travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bill Nye Saves The World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bill Nye Saves The World, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Bill Nye Saves The World in the United Kingdom. We provide our partners with smart television industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.