The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition, distribution, and programming decisions. Let's use "Bill Nye Saves The World" as a case study to understand how executives can apply demand data insights.
Content Valuation:
Content valuation is one of the primary challenges content executives face. It is crucial to know how much a specific title is worth before production, acquisition, and distribution decisions. Using Parrot Analytics' content valuation system, executives can get an idea of what a title is worth to any platform. For instance, using demand data, executives can calculate how much revenue a specific title earns for any given platform. They can also evaluate a show's ability to boost subscriptions and mitigate churn when choosing shows to acquire for their platforms. In the case of "Bill Nye Saves The World," executives can find out that it has 5.0 times the audience demand of the average show in the United States, making it a good bet to acquire.
Optimal Release Strategy and Pricing:
With Parrot Analytics' demand data, executives can develop an ideal release strategy for their content. In the case of "Bill Nye Saves The World," executives can see that demand for this show spiked in mid-March 2024 in the United States, and it also outperformed the demand of the average TV show in Canada, making it a good bet for that market. This information can help executives determine the best release strategy to capitalize on the show's popularity in each region.
Subscriber Acquisition and Retention:
One of the most significant challenges for entertainment companies is to acquire subscribers and keep them engaged. Demand data can be used to determine which titles will help platforms acquire or retain subscribers most effectively. In the case of "Bill Nye Saves The World," executives can discover that the show ranked second in terms of audience demand in Canada. They can use this information to target Canadian audiences and attract more subscribers in that region. Similarly, they can look at shows that fans of "Bill Nye Saves The World" also like, such as "Salvage Dawgs," "Guy's Grocery Games," and "Diners, Drive-Ins And Dives," to determine complementary content that may attract new subscribers to their platform.
Platform Fit:
Using demand data, executives can assess which platforms would be the best fit for their content. For example, executives could use the data to evaluate which platforms the show "Bill Nye Saves The World" would be most successful on based on audience demand. They could also look at the show's demand in each potential market to determine which regions would receive the show well.
Franchise Opportunities:
Demand data can also be used to determine the spin-off potential of a show, as well as which titles would make good franchises. In the case of "Bill Nye Saves The World," the show has a poor franchisability rating, indicating that it may not make for a good franchise. However, executives could use this information to make informed decisions about other titles that may have more potential as franchises.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content acquisition, distribution, and programming decisions. By looking at the case study of "Bill Nye Saves The World," executives can see how demand data can help evaluate a show's franchise potential, optimal release strategies, and platform fit. They can also use the data to determine which shows are best for acquiring and retaining subscribers and what content could make good franchises.
This is Bill Nye Saves The World's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bill Nye Saves The World travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bill Nye Saves The World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bill Nye Saves The World, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Bill Nye Saves The World in the United States. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.