If you are an entertainment executive looking to make decisions about content, acquisition, distribution, or programming, examining the demand data for a show like "Bosch" can inform your choices.
First, analyzing the demand for "Bosch" can help with content valuation. Using Parrot Analytics' content valuation system based on demand data, executives can understand the dollar value contribution of the title to any platform in a specific region. Knowing the show’s demand levels in the United Kingdom, executives can draw insights into the show's value and make informed content decisions.
In addition to content valuation, executives can also use the demand information to inform programming decisions. For example, executives can study the genres or other shows that specific audiences like to determine the best time slot for the show and the relevant programming strategy. The data shows that during October 2023, "Bosch" was in the 97.2th percentile of demand for dramas in the United Kingdom.
Demand data can also help executives in making acquisition decisions for TV series financing, TV production, or content distribution. The demand data for "Bosch" reveals that it outperformed the average TV show in the top 10 global markets where it is most in-demand over the last 30 days: United States, United Kingdom, Canada, Germany, France, South Africa, Netherlands, Australia, and Sweden. This information can help executives evaluate the series for possible acquisition and potential markets for distribution.
Furthermore, utilizing the Parrot Pulse for "Bosch" allows executives to analyze the show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This analysis can help executives to determine the potential success of the show in a specific region and assess whether the content is a good fit for their platform or network.
Lastly, demand data can inform decisions related to subscriber retention, acquisition, and pre-release marketing by helping executives identify the most popular shows and which titles should be purchased to appeal to a broader audience. Additionally, executives can use data to optimize their pre-release marketing campaigns by understanding audience preferences and trends.
In conclusion, demand data, as seen in the "Bosch" case study, is an essential tool for entertainment executives when making content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system and other analytical tools provide executives with the necessary insights to evaluate a show's value and potential for success, identify audience preferences, and predict future trends.
