As an entertainment executive, there are numerous ways in which demand data can inform your content decisions. For instance, one key aspect of content strategy is content valuation, which entails determining the worth of a particular show or a library of content. Demand data can be used to calculate the dollar value contribution of a title to any platform in any region. By using Parrot Analytics content valuation system, you can estimate the value of your show, assess its contribution to subscriptions, and understand how it reduces churn.
Looking at the example of "Bosch" in the United Kingdom during November 2023, demand data reveals that the show has good demand, with 6.9 times the audience demand of the average show in the country over the last 30 days. It also means that only 8.6% of all TV shows have this level of demand. Furthermore, demand for the show has been increasing recently, indicated by the current demand compared to its demand over the last 90 days. Knowing the demand level of your show can help you make programming decisions such as whether to renew the program, add more episodes, or change the timing of the broadcast.
Demand data also provides valuable insights into the performance of your show or library of content in comparison to that of other titles on the market. In the UK, "Bosch" ranks at the 97.8th percentile in the drama genre, which means it has higher demand than 97.8% of all drama titles in the country. Additionally, Parrot Analytics' Content Genome shows that audiences who like "Bosch" also like other shows such as "The Blacklist", "The Mandalorian", and "Ted Lasso". This information can help you to make informed decisions on the type of content to acquire and what the audience would likely enjoy.
Another way that demand data can help inform your content decisions is through affinity analysis. For instance, you can use Parrot Analytics to analyze your audience and understand what they like. Through affinity analysis, Parrot Analytics can identify talent, brands, or TV shows that can help you acquire new subscribers, retain existing ones, and expand your audience. This is a valuable tool for entertainment talent agencies and studios, enabling them to identify the best talent and partner with the right shows to appeal to their audience.
Demand data also provides valuable insights into the travelability of a show. Travelability measures the international demand of a show relative to its home market. For "Bosch", its travelability is good, as it has significant international demand. With the information that "Bosch" has 63% of its global demand coming from the United States, entertainment executives can use demand data to make acquisition decisions, distribution decisions, and programming decisions.
In conclusion, demand data provides valuable insights that entertainment executives can leverage to make informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics’ content valuation system and leveraging its Content Genome and Parrot Pulse tools, executives can know how to develop or acquire content that appeals to the audience.
