For a TV executive considering licensing or distributing "Bosch," the audience demand data provided by Parrot Analytics can be a valuable resource for their business decisions. Using demand data, executives can make informed choices, uncover opportunities, and assess the value of exclusive content offerings for their platform.
To begin with, the content valuation system powered by demand data can help executives determine the worth of "Bosch" on their platform. This includes quantifying the marginal revenue contribution of the show, estimating cannibalization of audiences if the title is available on multiple services and assessing the series' ability to drive subscriptions and mitigate churn. Moreover, content valuation can tell executives about the baseline value of the title and how much of the show's value is driven by demand for its stars.
Secondly, through leveraging demand data, executives can make accurate assessments of how a show like "Bosch" may perform in other regions with similar demographics. For example, by analyzing the demand data of "Bosch" in different markets, they can determine which regions would be most suitable for the series to either license it or distribute it. This also helps to scale the concept testing by understanding which content elements resonate well with fans.
Thirdly, by using demand data, executives can make decisions concerning supply and demand. This means analyzing the performance of several titles to evaluate whether they exhibit the potential for acquisition or production. For instance, executives can use the audience demand for "Bosch" to identify titles with similar storylines, genres, or themes that might have a chance of performing well on their platform.
Finally, the data on audience demand for "Bosch" can assist executives in making decisions about the distribution of the show. By analyzing the show's performance in different markets, through metrics such as travelability, reach, and franchiseability, executives can identify the markets that the show is underperforming in and accordingly craft strategies to increase the demand for the series.
In conclusion, by exploiting the power of audience demand data, executives can better focus their content strategy and make more informed decisions on licensing, distributing, and producing titles like "Bosch" that have a widespread and dedicated fanbase.
