As an entertainment executive, using demand data can significantly help drive programming decisions. In the case of “Bosch,” we can see that the show has good demand in the United Kingdom, and ranks at the 97.3rd percentile in the drama genre indicating that there is a strong demand for crime dramas in this market. Correlating this data to content valuation enables platforms to calculate the ROI the show would bring over a given period in that specific territory.
Examining fan affinity data we can see that fans of the show most enjoy other crime-related series such as “The Blacklist” and “Shetland,” not only can this information be used to reach new audiences, but to acquire similar content that will appeal to the same audience.
Demand data overall can inform decisions around content acquisition, as the global and regional demand of a title allows us to valuate strategically. Additionally, we can also determine what type of content viewers enjoy, which can help in developing new productions.
For platforms that wish to retain their audiences, we can use demand data to determine what content is most in demand and popular in each potential market, allowing them to launch more localized content, ultimately increasing retention. Additionally, the demand data of “Bosch” provides a clear understanding of the popularity of the show in different global markets and hence, can help in decisions around distribution globally.
Demand data also helps to optimize marketing by identifying prime programming slots within the programming schedule throughout the day, helping to maximize the reach to the audience and retaining the viewership. The analysis of Bosch's momentum, reach and longevity metrics can help executives identify areas of growth potential.
Using the travelability analysis, we can estimate the potential demand of the "Bosch" series in new markets, to capitalize on the audiences in different markets. Overall, this insight would be beneficial while considering the expansion to different territories, as the show has great demand in many territories worldwide.
Examining the data concerning Bosch’s demand over a rolling year basis vs the last 30 days, we can see that the popularity of the show has increased by 18.2%. As the success of a show is highly dependent on the audience, executives can use the demand data's unique predictive attributes to estimate the interest in a specific show and make the necessary acquisition, or content creation decisions.
In conclusion, by leveraging the insights from the analysis of "Bosch" for the month of December 2023 in the United Kingdom, entertainment executives can make better-informed decisions around content valuation, distribution, production, acquisition, programming, subscriber retention, and marketing optimization, among others, ultimately increasing dependency on revenue, loyalty and growth.
