As a TV executive, there are various strategic content decisions that can be made with the help of audience demand data. Using the TV show, "Californication," we can shed light on how demand data can inform these decisions.
When it comes to content valuation, executives can determine how much a show is worth by using demand data. An economic valuation system powered by global content demand and supply, like Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. Therefore, a TV executive can use demand data to answer questions such as how much is a show worth globally, its value to a platform, and its contribution to audience demand.
More specifically, using "Californication" as an example, executives can leverage demand data to find out how much its value has grown over time, since it first started airing. By comparing its performance in the last 30-days to its 1-year rolling average, we can see that its audience demand has increased by about 42.6%. The show has 4.6 times the audience demand of the average show in the United Kingdom over the last 30 days, and 5.0 times the average demand in the last 90 days. Movements of this kind can help a TV executive decide whether to acquire additional existing seasons of the show, invest in promotion campaigns to sustain or build popularity, or spend money on developing new seasons.
Additionally, parrot analytics can help executives answer questions related to supply and demand, such as what types of content exhibit opportunity to acquire or produce. In the case of "Californication," we learned that it is in high demand across China, Poland, the Netherlands, the UK, Canada, Russia, Italy, and South Africa. By understanding the top global markets with high demand for a particular show, executives can determine where its supply is scarce, revealing opportunities to build supply and meet the audience's demand.
Moreover, demand data can inform an executive's programming strategy. From identifying the most in-demand genres and platforms for distribution, to determining the best release strategies, Parrot Analytics' demand data can help executives understand audience preferences to guide content selection, delivery, and positioning processes.
Finally, with the use of demand data, companies can focus on their audience retention and acquisition strategies. By identifying titles that will keep subscribers happy, or those that will attract new subscribers, TV executives can make informed content acquisition decisions. For "Californication," executives can find alternative content with similar audience tastes, such as "Deadliest Catch," "NCIS," and "Breaking Bad," that can help with audience acquisition. They can also leverage the demand data to analyze how momentum, longevity, and reach levels and audience momentum reveals a lot about the program's popularity, cultural relevance, and overall appeal.
In conclusion, high-performance global content demand is vital in making informed decisions when it comes to content valuation. It provides executives with valuable insights into the content categories that resonate with viewers, and how to use this information in developing content acquisition and development strategies. Through Parrot Analytics' demand data, TV executives can access the tools needed to take advantage of existing trends, boost customer retention, and grow their businesses.
