The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content, acquisition, distribution, or programming decisions, analyzing demand data can provide valuable insights. Taking the example of "Californication," we can see how demand data can inform strategic decisions.
Firstly, let's consider content valuation. By calculating the dollar value contribution of "Californication" to any platform in the United Kingdom using Parrot Analytics content valuation system, we can determine the show's strategic importance. By revealing that the show has 6.9 times the audience demand of the average show in the United Kingdom over the last 30 days, we see that demand for "Californication" is good. Furthermore, compared to its demand of 5.9 times the average over the last 90 days, the show's demand has been increasing recently. We can use these insights to determine how much the show is worth, how well it is performing, and how valuable it is to specific platforms.
Demand data also helps with acquisition decisions. We see that "Californication" is globally popular, with audience demand being outstanding across the six dimensions measured by the Parrot Pulse. Its franchisability and reach are both good, meaning that the show has spin-off potential and attracts a large audience. Understanding the demand for the show in specific international markets, such as in China, Poland, the Netherlands, the United Kingdom, Canada, Switzerland, France, and Russia, can help with assessing the show's value to specific markets and making strategic acquisition decisions.
Programming decisions can also benefit from demand data. We can see that "Californication" has higher demand than 97.7% of all comedy titles in the United Kingdom, helping executives to determine which genre is attractive to audiences. Comparing the demand of "Californication" on a 1 year rolling basis vs the last 30 days gives insights into the show's long-term popularity versus its recent growth. Meanwhile, understanding the show's performance versus other popular titles, such as "Deadliest Catch," "Ted Lasso," "Futurama," "What We Do In The Shadows," and "NCIS," can help executives to make programming decisions.
Distribution decisions can also benefit from understanding the show's demand data. Travelability - the quantification of a show's international demand relative to its home market - is good for "Californication," meaning it could potentially attract a global audience. Meanwhile, the show's outstanding longevity and momentum suggest it has sustainability. By analyzing demand data and other metadata, executives can make informed decisions about how to distribute the show and in which markets.
In summary, demand data for "Californication" can inform strategic content, acquisition, distribution, and programming decisions. By understanding the show's popularity, genre, international demand, and long-term potential, executives can make more informed decisions that improve the likelihood of success. Parrot Analytics' content valuation system based on demand data can also be used to determine the dollar value contribution of any title to any platform, helping with content valuation and investment decisions.
Californication's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for Californication is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Californication travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Californication is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Californication, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Californication in the United Kingdom. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.