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Using Demand Data to Optimize Content Decisions: An Analysis of 'Californication'

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Parrot Analytics Insights - December 2023

As an entertainment executive, you can use demand data from a series like "Californication" to make more informed content acquisition, distribution, and programming decisions. Parrot Analytics content valuation system can help in determining how much to spend on content, which titles should be considered strategic assets, and how to estimate the baseline value of a title.

"Californication" has good demand in the United Kingdom, with an audience demand rate of 5.4 times the average show in the country. You can use this information to estimate the value of the show in the UK market or to compare it with other shows' ratings. You can also assess the show's ability to drive subscriptions and mitigate churn in the UK market based on its performance.

Knowing that audience demand peaked in mid-December, you can use demand data to inform your release strategy and programming decisions. You can also leverage demand data to quantify the platform-specific marginal revenue contribution and assess how the series drives engagement across the rest of the catalog.

Additionally, you can use demand data to inform scalable concept testing, which elements of the show are most liked by fans, and how an upcoming production can be optimized for success.

Finally, by examining the top 10 global markets where "Californication" is most in-demand over the last 30 days, you can make decisions regarding supply and demand. You can also make an informed decision on acquiring or streaming the show in local markets.

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