As an entertainment executive, there are various ways you can use demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Californication" for the month of February 2024 in the United Kingdom offers us some insights on how demand data can be used to make these decisions.
One way is by leveraging content valuation. In this case, demand data for “Californication” in the United Kingdom indicates that it has 6.6 times the audience demand of the average show over the last 30 days. This means that the show is quite popular in the UK and it can be considered as a strategic asset for a streaming platform. Also, "Californication" is in the 97.5th percentile in the drama genre, in February. This high percentile reveals that the audience demand for the show outperforms most drama shows in the United Kingdom. Demand data can be used to estimate the baseline value of a title, and thus, determine how much to spend on it as a production company or acquisition decision for a streaming platform or linear network.
Another way is in decision-making around supply and demand. By looking at shows that "Californication" fans enjoy, such as "The Mandalorian", "NCIS", and "Futurama," entertainment executives can evaluate what type of content has the potential to drive demand. Similarly, they can use demand data to identify under-monetized titles that have the potential to succeed in other markets or on other platforms.
Demand data also aids in identifying the most popular genres in specific markets, as well as determining an optimal release strategy and pricing. The data indicates that demand for "Californication" in the United States is outstanding, which could inform a streaming platform’s decision to invest in this show for the US market.
Finally, demand data is useful for assessing a title's ability to attract and retain subscribers to a platform. In this analysis, we can see that "Californication" has experienced an increase in audience demand in the United Kingdom by 33.1% during February 2024, indicating that it is driving better engagement across the rest of the catalog. Moreover, the show's reach has a high percentile, meaning that it can be a good acquisition choice for a streaming service that aims to attract new subscribers.
In conclusion, demand data is useful for entertainment executives when making more informed content, acquisition, distribution, or programming decisions. "Californication" serves as an example of how executives can leverage demand data to inform these decisions. From evaluating a show's value and estimating its ROI to identifying the content that resonates best with an audience and determining optimal pricing, demand data is a powerful tool for navigating the competitive entertainment industry.
