Parrot Analytics' demand data analysis on "Californication" in the United Kingdom provides entertainment executives with insights that can help them make more informed programming and content acquisition decisions. Firstly, the show's demand has been increasing recently, with 5.8 times more audience demand than the average show in the United Kingdom over the past 30 days. This high demand places the show in the top 8.6% of all TV shows. By analyzing demand metrics, executives can determine the dollar value contribution of any title, at any platform in a given region.
Secondly, its rank fell by 189 spots during November in the United Kingdom, indicating a potential decrease in popularity. Demand for "Californication" decreased by 11.1% in November 2023. Similarly, by looking at the show's performance over rolling years, entertainment executives can identify trends and patterns in audience demand, which can indicate whether a show is growing in popularity or has peaked.
Parrot Analytics' demand data analysis also revealed that "Californication" had an excellent global performance across six dimensions, including exceptional longevity, outstanding momentum, and outstanding reach. Based on the show's audience demand, it has spin-off potential, and its reach is high.
Additionally, the show performs well in nine markets, including China, the United States, Poland, the Netherlands, the United Kingdom, Italy, Russia, Canada, and Germany. By analyzing audience demand in other regions, entertainment executives can identify which regions have the highest demand for a particular title, allowing them to develop a more targeted marketing strategy.
Overall, demand data analysis provides entertainment executives with an economic valuation system that helps them determine the value of any title on any platform in any region and make more informed content acquisition, distribution, and programming decisions. By leveraging audience demand insights, executives can make data-driven decisions about which genres or types of content will appeal to audiences and drive engagement on their platforms.
