The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives looking to make content decisions, the demand data on "Doc McStuffins" provides valuable insights into its performance in the United Kingdom and globally, which can inform strategic content valuation decisions as well as programming and distribution decisions.
One of the key ways demand data can help with content valuation is by providing insights into the dollar value contribution of a title, as well as its ability to drive engagement and retention across the platform or network's catalog. For example, executives can use Parrot Analytics content valuation system to estimate the ROI of a specific title, to determine how much to spend on content, and to evaluate how well a show is performing as an acquisition-driving or churn-reducing title. Based on the demand data on "Doc McStuffins," we can see that demand for the show has been good in the UK, with 4.0 times the average demand of all shows. This level of demand can help the executives determine how much the show is worth.
Additionally, demand data can provide executives with insights into what types of content are most popular in their local market or on a global scale. For example, if executives are looking to expand into new markets, they can use demand data to determine which content has high travelability and global appeal, such as "Doc McStuffins" with its outstanding performance in these areas.
The demand data on "Doc McStuffins" can also inform programming decisions, such as the best release strategy, pricing, and pre-release marketing efforts. The executives can also use the data to determine which elements of the show are resonating with the audience and optimize upcoming productions for success.
The data can also be used to help with acquisition and distribution decisions. For instance, executives can assess the value of the show to a streaming platform and how much they should pay to acquire it. They can examine the top markets where the show is most demanded, such as the United States, Paraguay, and Venezuela, to inform distribution strategies.
Finally, demand data can help executives make informed decisions about which titles to buy to attract and retain subscribers. Based on the shows that "Doc McStuffins" fans also like, such as "Sesame Street" and "Power Rangers," executives can identify other titles that may have similar appeal to their audience. They can also use data to identify under-monetized titles or to find new opportunity markets for content distribution.
Overall, demand data plays a crucial role in helping entertainment executives make data-driven content, acquisition, distribution, and programming decisions. The analysis of "Doc McStuffins" shows how demand data can be used to provide valuable insights into a title's performance and global appeal, helping executives make more informed decisions and maximize the value of their content.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Doc McStuffins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc McStuffins, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Doc McStuffins in the United Kingdom. We provide our partners with essential television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.