The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives at platforms, financing companies, talent agencies, production studios, content distributors, networks, and OTT and SVOD services, analyzing data on popular shows such as "Doc McStuffins" provides valuable insights that help guide their content and programming decisions. They can use demand data analytics to make informed decisions on content creation, content acquisition, and content distribution, among other areas.
Firstly, content valuation is enhanced by demand data analysis that answers questions such as, "how much is my show worth?" and "how can you quantify the marginal revenue contribution a title has on a platform, and how does it drive engagement across the rest of the platform's catalog?" Looking at the demand data for "Doc McStuffins," its demand in Canada is high at 3.1 times the average TV show demand, and only 8.6% of all TV shows have this level of demand. On a rolling year basis, its average demand is 2.7 times the average TV show demand, indicating an overall increase in popularity on the platform.
Additionally, looking at audience behavior can help inform decision-making strategies. Demand data on "Doc McStuffins" in Canada demonstrates an increase in demand of 113.0% in March, indicating a spike in audience interest during that period. Transmission weeks can also be useful - for example, looking at the peak rank for the show in March, it's revealed that the show moved up in rank by 803 spots in Canada alone. Similarly, tracking shows ranked in the same genre as "Doc McStuffins", such as "Mickey And The Roadster Racers (Mixed-Up Adventures)" and "Sesame Street," can uncover titles that could enhance viewership and help to attract new audiences to OTT or SVOD services.
Demand data can also inform decision-making processes about distribution and global expansion. Analytics on global travelability indicate how well a show translates to other markets. In the case of "Doc McStuffins," travelability is outstanding, with demand in Canada at 20% of its demand in the US. Such information is useful in identifying markets that can be further explored for increasing content distribution or launching new initiatives in new geographic territories.
Finally, trend insights can be obtained with momentum, what patterns are identified with a show's growth. Longevity shows how well a show's demand is maintained over time, while reach will illustrate how many people worldwide are expressing demand for the show. Insights gleaned from these analyses can inform a platform's strategic purchasing, marketing, and future investment decisions.
Doc McStuffins's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Doc McStuffins is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Doc McStuffins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Doc McStuffins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc McStuffins, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Doc McStuffins in Canada. We provide our partners with valuable TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.