The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, when making decisions regarding content, acquisition, distribution or programming, it is crucial to have insights from data that can reveal how well a show is performing globally or within a specific market. Understanding these insights can guide executives in decision making and strategy formation. One such data tool that can provide growth and demographic insights is Parrot Analytics’ demand data. Let's examine how the insights from "DuckTales (1987)" provided by Parrot Analytics can enable executives to make informed decisions:
Content Valuation: Parrot Analytics’ demand data enables quantitative analysis of content, which sheds light on demand. Executives can use the data to assess how much content should be acquired, and what it's worth compared to other content that is in similar genres. Analyzing demand can also indicate how likely a show will drive subscriptions and/or reduce churn in a specific market or region. For instance, for the month of February 2024 in the United Kingdom, “DuckTales (1987)” had a demand that is 2.7 times the audience demand of the average show in the United Kingdom, which is useful to help executives determine how much to spend on the content.
Programming Decisions: An executive can use Parrot Analytics’ demand data to find niche interests that are gaining popularity or to examine which other shows the fans of a particular show also like, which can inform scheduling or programming plans. By identifying the demographics of the show, an executive can make more informed programming decisions to create content that resonates with audiences.
Acquisition Decisions: Parrot Analytics’ data provide insights into under-monetized titles or opportunities in the market. The data can help executives estimate what the acquisition costs of a particular show should be, as well as matching current demand with supply. Using the example of “DuckTales (1987),” if a streaming platform or network was considering acquiring the title, they would find the data from Parrot Analytics useful to value the content accurately.
Distribution Decisions: Parrot Analytics’ data provides insights into the show's travelability, which quantifies how much global appeal it has compared to other shows in its genre. For instance, looking at DuckTales (1987)’s data for February 2024, the travelability for the show is “okay,” indicating that audiences in other countries might require different promotional strategies to attract interest. Executives making decisions on the distribution of the show can use this data to develop localized distribution strategies that reflect the show's popularity in each country.
Marketing: Demand data can uncover viewer tastes and preferences; hence, it can inform pre-release or post-release marketing activities. Parrot Analytics provides insights on momentum and reach, for example, which can help executives make informed marketing decisions such as which types of campaigns can help increase the popularity of the show.
In conclusion, Parrot Analytics’ demand data provides valuable insights that can guide entertainment executives in making informed decisions for content acquisition, distribution, programming, and marketing. By using demand data, executives can maximize revenue and optimize their return on investment. When using demand data, executives can leverage the insights to analyze the current performance of shows and to use the insights to make informed decisions about their future plans.
DuckTales (1987)'s travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for DuckTales (1987) is 15% of the demand in its country of origin, United States. Click through to another market to discover how well DuckTales (1987) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as DuckTales (1987).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as DuckTales (1987) from partners like Disney Channel.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for DuckTales (1987)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as DuckTales (1987). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. DuckTales (1987)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as DuckTales (1987), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s DuckTales (1987) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DuckTales (1987), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for DuckTales (1987) in the United Kingdom. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.