The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data provides valuable insights for making informed content decisions, acquisition decisions and distribution decisions. We can use the example of "Fruits Basket" for the month of March 2024 in the United Kingdom to illustrate how demand data can facilitate TV executives in their strategic decisions.
Content Valuation & Acquisition - Parrot Analytics' content valuation system uses demand data to reveal the contribution of any title to any platform. Using audience demand data, executives can determine a title's value on a specific platform, perform a competitive benchmarking analysis or assess a title's ability to increase subscriptions. For example, if we were considering acquiring "Fruits Basket", we can use the demand data to evaluate the show's demand trend in the UK over the past 30 days. We can see that it has good demand but has decreased by 73.2% in the last 30 days. Since it has higher demand than 91.9% of all drama titles in the United Kingdom, we can conclude that this show is a valuable asset for any OTT or SVOD platform.
Programming & Distribution - Demand data also facilitates distribution decisions. For instance, executives can use demand data to identify the most popular genres in a local market, as has been done with "Fruits Basket" in Poland where the show is in demand five-and-a-half times more than the market average. This data could further encourage decision-makers to invest more in the distribution of such programs in the area. Demand data from Parrot Analytics can help in making decisions concerning the type of content that exhibits opportunities for acquisition or production. Additionally, executives can identify viewers who like different shows and make informed decisions about what content to promote and to whom.
Marketing & Audience Retention - Demand data also plays a pivotal role in helping TV executives to optimize pre and post-premiere marketing campaigns. By tracking momentum data, executives can measure the pace of growth in audience demand over time. As was seen in the case of "Fruits Basket", momentum was poor. Parrot Analytics' demand data can also help network executives discover under-monetized titles by monitoring franchiseability and reach, and inform separated local whitespaces.
Content Performance & Programming - The audience demand for "Fruits Basket" over the last 30 days shows an increase in popularity of 27.1% compared to its performance over the preceding year. This data can inform TV executives of the shifts in audience tastes, preferences, and how that influences their choice of programming and investment opportunities. On the programming level, the data shows that the show dropped in its rank by 4,268 spots. Programming executives could use this trend data to evaluate what could have led to that while clips and promotions could be run to market the show to its target audience. They can also identify shows that have fans that like "Fruits Basket" and vice versa and use the data to weave these shows into the programming slate.
In conclusion, demand data provides valuable insights that TV executives can use to make informed content, acquisition, programming, and distribution decisions. Parrot Analytics' content valuation system, powered by global content data, enables TV executives to calculate ROI, mitigate churn, evaluate exclusivity of certain programs, and determine global IP value.
Fruits Basket's travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for Fruits Basket is 15% of the demand in its country of origin, Japan. Click through to another market to discover how well Fruits Basket travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Fruits Basket is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fruits Basket, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Fruits Basket in the United Kingdom. We provide our partners with far-reaching content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.