The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The hit HGTV series "Home Town" is an example of the power of demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, content valuation using demand data could reveal how much "Home Town" is worth to HGTV as a strategic asset in the United Kingdom. It can help assess the value of exclusivity and make decisions on supply and demand while answering important questions like:
- How popular is "Home Town" relative to other TV shows in the United Kingdom and across the world?
- What is driving the show's demand, and how can the audience's interests and preferences be leveraged to optimize its popularity, reach, and longevity globally?
Using the Parrot Analytics content valuation system, an economic valuation system powered by global content demand and supply, one can estimate how a TV series drives subscriptions and mitigates churn on different platforms. We can also calculate the ROI of a particular title using demand data. In the case of "Home Town," it is clear that the show has been experiencing increasing demand in the last 30 days relative to the last 90 days.
Based on the insights from the demand data in the United Kingdom, we can infer that "Home Town" appeals to a wide group of people, making it a good fit for HGTV's programming lineup in the country. The affinity analysis, which indicates that fans of "Home Town" also like "Heavy Rescue: 401," "Caribbean Life," and "Say Yes To The Dress (US)," among others, can guide the acquisition strategy for programs that can diversify HGTV's offering and reach a broader audience.
Demand data can also help determine when to release new content, how to optimize marketing campaigns, and show undiscovered opportunities that solicit new investment. Knowing that demand for "Home Town" spiked in the late days of April 2024, for example, HGTV can leverage this insight to optimize its marketing and promotional efforts when planning for the release of a new season or similar content.
Demand data is incredibly useful for understanding how well content is doing in its home market and how it stacks up in other regions. In the case of "Home Town," we see that demand is good in German, Canada, Australia, Japan, Switzerland, Israel, and the Netherlands, suggesting that the show can be a good fit to other global markets.
In conclusion, demand data can help TV executives make strategic decisions to optimize their content, acquisition, distribution, and programming strategy. It provides valuable insights into audience behavior, preference, and patterns, which are critical in a highly competitive content market. By leveraging demand data, we can make informed decisions on how best to monetize our content, maximize its reach, and ensure its longevity and appeal to the target audience.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. hgtv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Home Town.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Home Town from partners like hgtv.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Home Town? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as hgtv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from hgtv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Home Town. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as hgtv to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Home Town), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as hgtv by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Home Town, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular hgtv‘s Home Town is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Home Town, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on May 9, 2024, 9:59 p.m. PST using global tv demand content analytics from Parrot Analytics for Home Town in the United Kingdom. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.