The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide crucial insights to decision-makers in the entertainment industry. Let's look at how Ice Pilots NWT performed for the month of March 2024 in the United Kingdom and how Parrot Analytics' data can help executives make informed decisions.
Content Valuation: Ice Pilots NWT has been successful in the documentary genre, with demand 2.4x higher than the average show in the United Kingdom over the last 30 days. Demand has been increasing recently, which is a promising sign for the show's value. Ice Pilots NWT has also been maintaining a good level of audience demand globally, indicating that the show still has value for potential buyers.
Programming and Distribution Decisions: Although the show's rank dropped by 62 spots in the United Kingdom in March, it still has higher demand than 95.7% of all documentary titles. Parrot Analytics can help executives make programming decisions by providing insights into which shows fans of a particular show enjoy watching. In this case, the top 10 shows that fans of Ice Pilots NWT also like include The Graham Norton Show, Diners, Drive-Ins And Dives, and Justified. By acquiring or producing similar genres or themes, executives can retain or acquire new viewers.
Content Acquisition: Demand can help executives determine which titles to acquire for a TV platform. The demand for Ice Pilots NWT in Germany is 9.4x higher than the average show, which means that acquiring the series for a German platform can lead to increased engagement. By identifying the top markets for a particular show, executives can better allocate resources and make smarter acquisitions.
Talent Agency: Parrot Analytics offers insights into what is driving a show's demand. For Ice Pilots NWT, the demand in the United Kingdom decreased by 2.6% in March. However, demand spiked later in the month, indicating that a specific event or occurrence may have driven interest in the show. As a result, entertainment talent agencies can leverage this data to identify potential opportunities for talent or brand partnerships that can help the show reach new audiences.
Linear Network Programming: Ice Pilots NWT has high demand in multiple markets, including Canada, Poland, and the Netherlands. By understanding which regions have the most demand for the show, linear networks can better program their schedules and feature Ice Pilots NWT in those regions to drive engagement.
In conclusion, Parrot Analytics' demand data can help entertainment industry professionals make more informed content, acquisition, distribution, and programming decisions. By using insights derived from demand data, executives can optimize their content strategy to retain and acquire viewers, allocate resources more efficiently, and increase the value of their library or platform.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Ice Pilots NWT is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ice Pilots NWT also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ice Pilots NWT, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Ice Pilots NWT in the United Kingdom. We provide our partners with valuable TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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