The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several insights that can be gained by examining the demand data for "Impact Wrestling" in the United Kingdom for the month of March 2024.
Firstly, the demand for "Impact Wrestling" in the UK has been decreasing recently, with a 30.4% reduction in audience demand in March. Understanding the reasons behind this decline can help executives make more informed programming decisions or determine which strategies to implement to regain lost momentum.
Furthermore, it is evident that the show's demand in the UK is good, with 2.0 times the average demand for TV shows in the UK over the last 30 days. However, it is important to note that compared to the show's demand of 4.3 times the average over the last 90 days, demand for "Impact Wrestling" has been decreasing recently. By leveraging demand data, executives can evaluate potential acquisitions or make informed distribution decisions based on how much a show is worth and how it is performing at a given time.
It is also notable that "Impact Wrestling" has a peak demand of 19.7 times the average over the course of the entire year and peaked at 4.5 times the average in the last 30 days, indicating a decrease in popularity. This trend can be used to help executives make informed decisions about marketing strategies, release schedules, and content investments.
Additionally, the show's performance in other markets can provide insights into its global popularity. The show outperforms the demand of the average TV show in all top 10 global markets where it is currently in demand. Understanding how a show performs across different regions can help executives identify opportunities for content valuation, distribution, and expansion.
Finally, examining the Parrot Pulse for "Impact Wrestling" provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, and reach. Leveraging these measures can be useful for evaluating a show's potential for spin-offs or franchises, understanding its international demand relative to its home market, and determining which platforms would be the best fit for distribution.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions about content investments, acquisitions, distribution, programming, and marketing strategies. Understanding the trends in demand can help executives identify opportunities for growth, overcome challenges, and maximize the potential for success in their markets.
Impact Wrestling's travelability to the United Kingdom in the last 30 days is 10%, which means that the audience demand for Impact Wrestling is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Impact Wrestling travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXS TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impact Wrestling, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Wrestling Sports), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Impact Wrestling in the United Kingdom. We provide our partners with deep SVOD workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.