The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV show and how it is performing in different markets is essential for making informed decisions regarding content valuation, acquisition, distribution, and programming. By analyzing the demand data for "IZombie" in the United Kingdom in March 2024, we can identify several insights that can help us in decision-making:
Content Valuation:
- Using Parrot Analytics' content valuation system, we can determine the dollar value contribution of "IZombie" to any platform in any region. With 4.9 times the audience demand of the average show and a rank of #721 in the United Kingdom, the demand for "IZombie" is good. Based on the show's current audience demand, we can assess its value to a platform or network and estimate how much to spend on its content in different markets.
Acquisition decisions:
- By examining the top 10 global markets where "IZombie" is most in-demand over the last 30 days, we can determine which territories have the most potential for acquiring "IZombie" and prioritize acquisition efforts. The show outperforms the demand of the average TV show in each of these markets, especially in the United States and the United Kingdom, where demand is good.
Programming decisions:
- We can use demand data to determine the best release strategy for "IZombie". By identifying the spike in demand in early March 2024, we can plan to release new episodes or promote the show during a similar period to maximize audience engagement.
- As the show's momentum, the pace of growth is good, we can explore opportunities to promote it and capitalize on this growth in the future.
- By identifying other shows that fans of "IZombie" also like, such as "Moon Knight", "Star Trek: Discovery", and "Game Of Thrones", we can program these shows alongside "IZombie" in the same time slot or promote it to fans of these shows. Such programming decisions can increase engagement and lead to higher viewership.
Distribution decisions:
- By analyzing the demand for "IZombie" in different markets, we can evaluate its travelability, i.e., the show's international demand relative to its home market, and determine the platforms or networks where it can have the most impact. For example, as demand in Germany, Romania, Israel, and France is good, we can determine whether or not the show would perform well on streaming platforms available in these countries.
In conclusion, leveraging demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. The case of "IZombie" in the United Kingdom demonstrates how demand data can provide valuable insights, allowing the executives to evaluate the show's value, make informed programming and release strategies, prioritize acquisition or distribution efforts, and identify opportunities in new markets.
IZombie's travelability to the United Kingdom in the last 30 days is 123%, which means that the audience demand for IZombie is 123% of the demand in its country of origin, United States. Click through to another market to discover how well IZombie travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for IZombie, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for IZombie in the United Kingdom. We provide our partners with deep content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.