The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how to leverage demand data is imperative for your content decisions, acquisition, distribution, and programming choices. Parrot Analytics' data on "Noragami" in the United Kingdom provides an excellent example to explain this.
For content valuation, demand data helps to determine how much a show is worth and how well it can perform on different platforms. In the case of "Noragami," it has achieved an audience demand of 2.0 times the average show in the United Kingdom, indicating good demand. This kind of data can be applied to individual series or an entire library, to assess the value of content on any streaming service.
One significant challenge for entertainment executives is knowing which titles will drive audience engagement and subscriber retention. Using demand data, you can calculate the ROI a specific title can bring to a given platform and assess how it performs as an acquisition-driving or churn-reducing title. Parrot Analytics allows you to assess a show's ability to drive subscriptions and mitigate churn by analyzing its audience's demand and how it ranks against other shows in the market.
In addition to content valuation and audience engagement, demand data can also inform decisions around supply and demand. For example, demand data can identify which genres are popular in a particular market, as in the case of "Noragami," which has higher demand than 91.2% of all comedy titles in the United Kingdom.
Similarly, demand data can be leveraged to optimize marketing campaigns ahead of a show's premiere. For instance, Parrot Analytics can help you assess what types of marketing campaigns are most effective based on a show's demand and momentum. In the case of "Noragami," its momentum, which measures the pace of growth, is deemed good.
Finally, the Parrot Pulse provides executives with an essential tool for measuring a show's performance across various dimensions, including travelability (international demand), longevity (audience demand over time), momentum, franchisability (spin-off potential), and reach (the number of people expressing demand). This data can then be used to evaluate how well a show is holding up over time or how well it might perform in another market.
In conclusion, the ability to understand and leverage demand data is crucial for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. By analyzing "Noragami," entertainment executives can see how demand data can be utilized to gain insights such as peak demand, market demand, and average demand, which provide significant value in content valuation. Additionally, demand data like momentum, travelability, franchisability, and reach can inform executives about a show's potential for continued success, which is vital in an ever-changing and competitive entertainment industry.
Noragami's travelability to the United Kingdom in the last 30 days is 75%, which means that the audience demand for Noragami is 75% of the demand in its country of origin, Japan. Click through to another market to discover how well Noragami travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Tokyo MX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Noragami.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Noragami from partners like Tokyo MX.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Noragami? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Tokyo MX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Tokyo MX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Noragami. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Noragami), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Noragami, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Noragami is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Noragami, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Noragami in the United Kingdom. We provide our partners with extensive television know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.