The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how demand data can be used to make more informed content decisions can help with content valuation and other aspects of strategic decision-making. Let's consider the case of "Pluto", a sci-fi drama TV series set in a future where sentient robots are being targeted for elimination. By examining its demand data in the United Kingdom for the month of April 2024, we can see some valuable insights that can help you make better content decisions.
Firstly, demand data can help with content valuation. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title, including "Pluto", to a platform in any region. In the case of "Pluto", we can see that it has a demand that is 4.2 times higher than the average show in the United Kingdom over the last 30 days. This indicates that "Pluto" has a good content valuation and is worth investing in. Additionally, demand for this show has been increasing over the last 90 days, suggesting a positive trend that can help project future content valuations.
Furthermore, analyzing the audience demand for "Pluto" can help with content acquisition and distribution decisions. For instance, understanding that "Pluto" has higher demand than 95.4% of all drama titles in the UK can help with determining which new dramas to acquire or produce. You can also identify which global markets have the highest demand for "Pluto", which can inform the show's distribution strategy. In the case of "Pluto", China is its number one market globally, with outstanding audience demand of 6.4x. Therefore, securing distribution rights for "Pluto" in China would be critically important.
Demand data can also help with programming decisions. For instance, by looking at shows that fans of "Pluto" also like, such as "True Detective", "Game of Thrones", and "Fargo", you can identify other shows that would be a good programming fit to complement "Pluto". Additionally, understanding that demand for "Pluto" decreased by 39.5% in April can help inform programming decisions for future scheduling and promotion.
In conclusion, demand data can be a powerful tool for entertainment executives to make more informed content decisions, from content valuation to acquisition, distribution, and programming. By analyzing "Pluto's" demand data for the United Kingdom in April 2024, we can see that it has a solid content valuation, good demand in multiple global markets, and some areas where performance can be improved, such as audience retention. By leveraging demand data in this way, entertainment executives can make more data-driven decisions that help them optimize their content strategy and maximize its value.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Pluto (プルートウ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pluto (プルートウ), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Pluto (プルートウ) in the United Kingdom. We provide our partners with extensive television industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.