The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed decisions regarding content acquisition, distribution, and programming, demand data can be an invaluable resource. The case of "Power Book IV:Force" provides an example of how to use audience demand data to make more informed decisions.
Content Valuation:
Demand reveals the dollar value contribution of any title, to any platform, in any region. With 10.7 times the audience demand of the average show in the United Kingdom over the last 30 days and an outstanding level of demand overall, "Power Book IV: Force" has significant economic value to any platform looking to acquire it. Parrot Analytics' content valuation system uses demand data to quantify the platform-specific marginal revenue contribution of specific titles and estimate their ability to drive subscriptions and mitigate churn.
Acquisition Decisions:
In the case of "Power Book IV: Force," its outstanding level of demand in the United Kingdom, U.S, Canada, Kenya, Netherlands, and South Africa makes it a prime target for acquisition for any platform looking to grow its audience and increase engagement. Demand data helps executives to identify titles that exhibit opportunities for either acquisition or producing. The demand data for the show further reveals the global appeal and travelability of the show giving more information on areas to focus on in expansion efforts.
Programming Decisions:
By examining the top 10 global markets where "Power Book IV: Force" is most in-demand over the last 30 days, networks and SVOD services can get an accurate picture of the show's popularity and tailor their programming accordingly. In this case, the show's global popularity makes it a clear choice for inclusion in most programming lineups.
Distribution Decisions:
With good franchisability and reach potential, as indicated by audience demand data, shows like "Power Book IV: Force" present prime candidates for further exploitation and monetization through spin-offs, franchises, or other extensions. By making informed decisions based on demand data, networks and studios can increase the ROI on their investment in the show.
In conclusion, by analyzing powerful metrics such as demand data, entertainment executives can improve their decision-making abilities to acquire, distribute, and program content in a manner that maximizes the content used to retain current audiences and drives subscriber growth. This allows the executives to optimize price/subscription and investment in partnerships as well as potential expansions.
Power Book IV: Force's travelability to the United Kingdom in the last 30 days is 78%, which means that the audience demand for Power Book IV: Force is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Power Book IV: Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book IV: Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book IV: Force, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Power Book IV: Force in the United Kingdom. We provide our partners with extensive television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.