The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an SVOD platform, you can use demand data to make more informed acquisition decisions. By examining the case of "Raised By Wolves (U.S. TV Series)", we can see how demand data can inform content valuation and help you assess the value of exclusivity.
With 7.9 times the audience demand of the average show in the United Kingdom over the last 30 days, "Raised By Wolves (U.S. TV Series)" has been performing well. The show has higher demand than 97.8% of all drama titles in the United Kingdom, and fan interest is growing: the show's demand has been steadily increasing in recent days, with a significant spike in demand in late March 2024.
You could use demand data to determine how much to spend on acquiring a new show or renewing an existing one. Using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of any title, to any platform, in any region. You could use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. You can also use demand data to quantify the platform-specific marginal revenue contribution and analyze how a title drives engagement across the rest of the catalog.
Furthermore, you can use demand data to help you determine which titles to acquire or produce, and what types of content present opportunities for acquisition. By analyzing the tastes of your current audience, you can also discover under-monetized titles that may have demand in markets you're currently not serving.
Demand data can also help you with subscriber retention and acquisition. By analyzing which titles resonate with your current audience and attract new subscribers to your platform, you can make data-driven decisions about what titles to acquire or renew. For example, you could use demand data to determine which titles to buy if you want to keep your current audience happy and which titles to buy if you want to grow your audience.
Finally, travelability data can help you evaluate the potential value of a new show for global expansion. By examining how well a show is performing in global markets compared to its home market, you can decide if a title is suitable for your platform's expansion into new markets. In the case of "Raised By Wolves (U.S. TV Series)", with outstanding travelability and an outstanding worldwide audience demand across all platforms, the show may be a good fit for global expansion.
In conclusion, demand data can help you make more informed acquisition, distribution, and programming decisions. It can inform content valuation, guide your acquisition strategy, help with subscriber retention and acquisition, and enable global expansion. By leveraging Parrot Analytics' demand data and insights, you can gain a competitive edge in the rapidly changing world of TV entertainment.
Raised By Wolves (U.S. TV Series)'s travelability to the United Kingdom in the last 30 days is 67%, which means that the audience demand for Raised By Wolves (U.S. TV Series) is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Raised By Wolves (U.S. TV Series) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Raised By Wolves (U.S. TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raised By Wolves (U.S. TV Series), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Raised By Wolves (U.S. TV Series) in the United Kingdom. We provide our partners with meaningful media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.