As a television executive, you need to understand how demand data can help you make more informed acquisition and programming decisions. The recent demand data analysis of "Rick And Morty" in the United Kingdom will give you some insights on how demand data can inform strategic decisions.
Firstly, demand data is a vital resource for content valuation. It is based on global content demand and supply and reveals the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate how much to spend on content and the ROI a specific title will bring to your platform.
The demand for "Rick And Morty" is outstanding and has been increasing recently in the United Kingdom. During October, audience demand for the show has increased by 67.5%. Moreover, the show ranks at the 99.9th percentile in the comedy genre, indicating that it has higher demand than 99.9% of all comedy titles in the United Kingdom. Such information is beneficial for content valuation since it quantifies the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
Secondly, demand data allows you to map local whitespaces. You can determine the most popular genres in your local market and create content that resonates well with your audience. In the case of "Rick And Morty," you will notice that the show's demand is outstanding across different countries, including Australia, Canada, Brazil, and China. By leveraging demand data, you can penetrate these markets by licensing or producing more content that appeals to the local audience.
Thirdly, demand data helps you make optimal acquisition and programming decisions. "Rick And Morty" is a show that fans of "Family Guy," "South Park," "The Simpsons," and "House Of The Dragon" also like. By understanding these content affinity clusters, you can acquire or develop shows that appeal to the same audience and retain or attract subscribers to your platform. Furthermore, by examining the top 10 global markets where "Rick And Morty" is most in-demand over the last 30 days, you can identify potential regions for distribution or penetration. The United States is "Rick And Morty's" number one market globally, where it achieved exceptional audience demand of 31.3x.
Finally, demand data uncovers under-monetized titles. You can find new opportunity markets for content distribution and show how demand for a series is growing. For "Rick And Morty," the show achieved a peak demand of 35.0 times the average over the course of the entire year. It peaked at 33.7 times the average in the last 30 days, indicating increased popularity.
In conclusion, demand data plays a crucial role in helping entertainment executives make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, you can value content, map local whitespaces, penetrate new markets, identify content affinity clusters, and uncover under-monetized titles. The demand data analysis of "Rick And Morty" in the United Kingdom is just one example of how demand data can inform strategic decisions for your platform.
