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Understanding the Power of Demand Data for Strategic Content Decision Making: The Case of Rick and Morty

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Parrot Analytics Insights - December 2023

As an OTT platform or SVOD platform executive, the analysis of "Rick And Morty" for the month of December 2023 in the United Kingdom reveals how valuable demand data can be in making informed acquisition decisions. With 26.4 times the audience demand of the average show in the United Kingdom over the last 30 days, "Rick And Morty" is in high demand, making it an advantageous acquisition for any platform. Furthermore, its exceptional global audience demand across all platforms, its longevity, momentum, and reach all indicate that this show has a large and dedicated fan base.

As a TV series financing company or a content distributor executive, this analysis of "Rick And Morty" highlights the value of content valuation. By using demand data, content valuation can show the dollar value contribution of a specific title, as well as its ability to drive engagement across the rest of the catalog. In this way, content valuation can help determine how much to spend on content, how to optimize a release strategy, and determine the ROI a specific title will bring for any given platform.

As an entertainment talent agency or TV production company executive, the analysis of "Rick And Morty" also provides valuable insights into the show's global appeal and potential spin-off opportunities. With travelability being exceptional, "Rick And Morty" has the potential for successful international adaptations or spin-offs. Additionally, the show's high demand in multiple global markets, including the United States, Canada, Mexico, Australia, and China, represents an opportunity for international collaborations and expansions.

As a studio executive, the demand data for "Rick And Morty" can help make informed programming decisions. For example, the fact that the show ranks at the 100.0th percentile in the comedy genre in the United Kingdom means that it has higher demand than 100.0% of all comedy titles in the United Kingdom. By examining the top 10 global markets where "Rick And Morty" is most in-demand, studios can identify opportunities to create programming tailored to those specific audiences.

In conclusion, demand data, as exemplified by the analysis of "Rick And Morty" for December 2023 in the United Kingdom, is essential for making informed content, acquisition, distribution, and programming decisions. Whether it's determining the value of a title, assessing its ability to drive engagement and subscriptions, or identifying new opportunity markets for content distribution, demand data provides the insights necessary to succeed in today's entertainment industry.

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