As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. In this context, the analysis of "Rick and Morty" in the United Kingdom provides a useful example of how to leverage demand data to make such decisions. Here are a few ways demand data can help you make informed decisions in your respective domain:
Content valuation: To determine the worth of a TV series, demand data can be used to estimate the quantity of dollars generated by a title on a given platform in any given region through its contribution to subscriptions and reduced churn. Subsequently, you can decide how much money to invest in content creation, acquisition, and distribution, depending on its value to your platform. Therefore, this show's outstanding audience demand in the United Kingdom shows its potential for high return on investment.
Programming decisions: In programming decisions, demand data can help you determine the ideal release strategy and pricing, optimize your marketing campaign ahead of premieres, and assess a TV series's ability to drive subscriptions and mitigate churn, among other things. For instance, you can use the audience demand for "Rick and Morty" in the United Kingdom to analyze your audience preference for content and assist in the evaluation of marketing campaign efficiency ahead of its premiere. It also helps to identify bumps experienced by the show's demand.
Distribution decisions: When making decisions about your platform(s) fit, demand data will enable you initially to determine the platforms to aim for in your content distribution. Considering "Rick and Morty," you can observe the travelability and reach of the show, which tells you the level of international demand and the number of people expressing interest for that series on your platform.
Acquisition decisions: In acquiring content, demand data can adequately inform you of the titles to acquire to retain your customers or grow your audience base. This analysis shows the types of people who are interested in "Rick and Morty" — with recommendations like "South Park," "Family Guy," "The Simpsons," "Bob's Burgers" etc. Additionally, you can track where the show currently has high audience demand, which will help your judgement of content with global appeal like "Rick and Morty."
Franchisability: With a franchise like "Rick and Morty," it is possible to extend the brand's reach and profitability by evaluating spin-off potential. The exceptional score of "Rick and Morty" in the Parrot Pulse franchisability shows a high potential for spin-offs and further expansion of the IP's brand.
In summary, entertainment executives can rely on demand data to make informed decisions regarding content valuation, programming, distribution, acquisition, and franchisability decisions. By applying usage case questions like those presented in this article, you can get insights from demand data to make informed and data-driven conclusions that benefit your business's interest.
