Are you a TV executive looking to make more informed programming decisions? Or maybe you're a content distributor, in search of the next hit to acquire. Or maybe you're an OTT platform looking for the next show to add to your slate. In any case, Parrot Analytics' demand data can help you make more informed content acquisition and distribution decisions that will lead to success in today's competitive market.
Let's take a closer look at the series "Rick And Morty" and how we can use demand data to understand its performance in the United Kingdom.
Firstly, "Rick And Morty" is an extremely popular title, with exceptional audience demand that is 33.4 times the UK average show. This is supported by its exceptional rank of #3 and its percentile rank of 100.0%, indicating that it has higher demand than 100.0% of all comedy titles in the United Kingdom. By examining its peak and average demand over time and comparing it to the title average, we can see that there has been an increase in popularity for "Rick And Morty" in the last 30 days, making it a valuable title to consider for acquisition or distribution.
"Rick And Morty" is also part a genre that is particularly successful in the United Kingdom. Understanding the popularity of specific genres in specific markets is important, as it will help you identify content that resonates with local audiences, and ultimately lead to successful programming decisions. By leveraging demand data, you can uncover the popular genres in your specific market or any other market in the world.
The Parrot Pulse analysis provides an independent measure of the show's performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability and reach. "Rick And Morty" outperforms the title average across all dimensions, making it a highly desirable show for acquisition or distribution in the UK or globally.
Understanding the show's performance in other markets is also crucial. By comparing the show's performance in the United Kingdom to other top markets, we can see that "Rick And Morty" is a popular title around the world. It's essential to know which territories have high demand for a particular show, as this knowledge can inform decisions around content acquisition and distribution.
In conclusion, demand data, as demonstrated by "Rick And Morty," offers a wealth of information for TV executives, distribution companies and OTT platforms alike, demonstrating the importance of using data-driven insights to make informed content valuation, acquisition or distribution decisions. Leveraging demand data can help you optimize your programming decisions and identify the next hit title to acquire or distribute, allowing you to appeal to audiences both domestically and globally.
