As an entertainment executive, you can use insight from demand data to make more informed decisions related to content acquisition, production, and distribution. You can also use demand data to evaluate the value of your catalogue of content.
For instance, Parrot Analytics has analyzed the United Kingdom's audience demand for "Rick And Morty" in August 2023, which can provide insight into its current market performance. The show has an outstanding demand, with 16.3 times the audience demand compared to the average TV show, and only 2.7% of all shows that have this level of demand. Demand has been increasing lately, with a peak rank of #31 in the UK, moving up ten spots during August.
The show's exceptional performance won't necessarily translate into long-term popularity, which is something to consider when evaluating how much to spend on content. By examining its rolling year data against the last 30 days, it shows that the show has decreased in popularity.
Entertainment executives can also gauge the relevance of the "Rick And Morty" franchise by assessing its performance across the six dimensions evaluated by Parrot Analytics through the Parrot Pulse - audience demand, travelability, longevity, momentum, franchisability, and reach. The show scored well in each dimension, with some areas being exceptional. The franchisability is exceptional, providing the opportunity for spin-off potential, while the travelability measures international demand relative to the home market, which is also exceptional.
Evaluating a range of marketplaces provides insight into suitable regions for distribution and revenue potential. "Rick And Morty" is most in-demand in the United States, with demand outstanding. The levels of demand vary in each country but are consistently outstanding; this provides you as an executive with insight into the potential revenue opportunity in each region. Additionally, you can use this data to optimize the release strategy and pricing for the show in each region.
Demand data also works best concerning supply and demand, helping you understand what type of content holds the potential for investment. This insight informs content development principle around scalable concept testing, identifying which elements of current content resonate with fans the most, and optimizing future production.
Parrot Analytics' content valuation system utilizes global content supply and demand data, generating insights into how well a title performs on any given platform. You can use this content valuation system to assess the value of a title, how its driving engagement and audience growth, how it is performing and its ability to generate revenue. You can calculate the ROI for any specific title to estimate if it will be profitable.
To summarize, demand data provides entertainment executives with a better understanding of the value of their content portfolio and enables an informed decision-making process. Parrot Analytics' content valuation system harnesses this demand data, generating more in-depth and informed insights related to revenue generation possibilities, content valuation and acquisition, production, and distribution optimization.
