The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool that can help executives make informed content, distribution, acquisition, and programming decisions. For example, let's look at how demand data analysis for "Snapped: Killer Couples" in March 2024 in the UK can provide insights to assist executives in several areas.
First, executives can use demand data to gauge the value of a content library or individual show to determine how much to spend on content, which is essential for strategic financial decisions. Our content valuation system uses global demand and supply data to determine the worth of any show in any region. In this instance, "Snapped: Killer Couples" has a demand of 4.0 times the average show in the UK, and 2.2 times in the last 90 days, with 158% of demand in the US. These insights reveal that executives can confidently invest in the show while also using the data to negotiate prices when acquiring new content.
Secondly, executives can use demand data to explore opportunities for global expansion, acquire or produce new content, and make more informed distribution decisions. The demand data shows which elements of existing content audiences like the most, allowing executives to optimize upcoming productions for success. In the instance of "Snapped: Killer Couples," the data reveals that the show has an audience demand of 2.6x in the UK, with good demand in Australia, France, Denmark, South Africa, Turkey, Canada, and Romania. Understanding where the demand for content lies can aid acquisition decisions and inform marketing efforts to maximize reach.
Thirdly, demand data can help with subscriber retention and acquisition by identifying which titles to acquire to keep current audiences happy or grow new subscribers. For example, we found that "Snapped: Killer Couples" was the 97.7th percentile in the documentary genre, indicating higher demand than 97.7% of all documentary titles in the UK.
Fourthly, executives can use demand data to uncover under-monetized titles, optimize release strategies and pricing, and track a show's momentum to gauge the effectiveness of any marketing campaigns. As an example, "Snapped: Killer Couples" has experienced increased popularity over the past 30 days, with its demand exceeding the yearly average demand for the show.
Finally, demand data can be used to inform decisions regarding how to franchise a show and how it might perform in other markets. In this instance, "Snapped: Killer Couples" has poor franchisability, indicating that a spin-off might not be viable. However, it is clear that the show's primary market is the UK with demand 2.6x higher than the US. The property under this franchise might be more successful in similar television markets such as Canada, Ireland, or Australia.
In conclusion, executives can leverage demand data from platforms like Parrot Analytics to answer questions like how valuable a show or content library is, what type of content is trending, where to expand to, which shows to acquire to grow their audience, and the best strategies to release content to maximize engagement. Demand data is a critical tool to understand the performance of shows, gain market insights, make informed decisions, and drive the company's growth.
Snapped: Killer Couples's travelability to the United Kingdom in the last 30 days is 100%, which means that the audience demand for Snapped: Killer Couples is 100% of the demand in its country of origin, United States. Click through to another market to discover how well Snapped: Killer Couples travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Oxygen, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Snapped: Killer Couples.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Snapped: Killer Couples from partners like Oxygen.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Snapped: Killer Couples? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Oxygen to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Oxygen by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Snapped: Killer Couples. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Oxygen to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snapped: Killer Couples), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Oxygen by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Snapped: Killer Couples, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Snapped: Killer Couples is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Snapped: Killer Couples also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snapped: Killer Couples, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Snapped: Killer Couples in the United Kingdom. We provide our partners with deep content analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
