As an entertainment executive, you can use demand data to make more informed content decisions for your OTT or SVOD platform. By analyzing the demand data for the comedy series, "Some Girls," we can derive some insights that highlight the show's value to a platform.
Firstly, the demand data can be used to understand the popularity of the show in the United Kingdom, during the month of November 2023. It reveals that "Some Girls" had 5.8 times the audience demand of the average show in the United Kingdom during this month, indicating that demand for the show is good. Additionally, "Some Girls" ranks at the 97.0th percentile in the comedy genre, which further demonstrates its high demand.
Using this data, you can estimate the value of the series and determine how much it is worth to your platform. Parrot Analytics' content valuation system can be used to reveal the dollar value contribution of the series, which can further inform your content acquisition and distribution decisions.
Furthermore, analyzing the show's demand in different locations globally, can help you uncover new opportunity markets for content distribution and identify new subscriber groups. For instance, Iran is "Some Girls"'s number one market globally, indicating that the show has a great potential to gain traction in the region.
In addition to the above, demand data can also be used to inform content marketing, optimize release strategy and pricing, and benchmark the show's performance against other titles available on the market. By understanding how well the show has performed among audiences across its three seasons and determining their taste clusters, you can also make more informed programming or franchisability (spin-off potential) decisions.
Finally, studying the momentum of the show can help you identify if your recent pre or post-premiere marketing campaigns are effective, or if the show is part of the cultural zeitgeist. Demands in recent months relative to historic performance are important to make sure you maintain the audience and audience demand.
In conclusion, demand data is an instrumental tool in helping you make more informed decisions as an entertainment executive. Parrot Analytics provides an economic valuation system powered by global content demand and supply, which can help you determine how much to spend on content, assess the ability of a TV series to drive subscriptions and mitigate churn, as well as identify valuable content for your platform.
