As an entertainment executive in a television network, one of the questions you may have to ask yourself is how to assess the value of a TV series. With Parrot Analytics' content valuation based on demand data, the economic value of any content can be calculated. For example, using demand data one can estimate the ROI a specific title will bring for any given platform.
For instance, "Some Girls" has shown outstanding demand in the United Kingdom with its demand 8.4 times the average demand of any show for the last 30 days, and it has only been outperformed by 2.7% of all TV shows in the region. By examining the top ten global markets where "Some Girls" is most in-demand, we find that the United Kingdom, where the show is most in-demand, can help the executives assess the show's value and performance in that particular market. Additionally, by identifying which other shows "Some Girls" viewers also like, this can inform programming decisions by allowing executives to acquire content that is similar and more likely to attract the same audience.
Furthermore, the demand data allows for the identification of which genres are resonating the most with the show's audience, helping executives to focus on acquiring or producing content from the most popular genre(s) which can increase the likelihood of retaining or acquiring subscribers for the network. In the case of "Some Girls", it is in the 98.3rd percentile in the comedy genre, meaning it has higher demand than 98.3% of all comedy titles in the United Kingdom for the period of March 2024.
Demand data also helps executives to identify the optimal release strategy and pricing for specific shows. For example, as seen in the data, the demand for "Some Girls" spiked in the late part of March, so executives may consider boosting the show's marketing campaign or releasing it at a specific time to capitalize on that heightened demand. Additionally, the data reveals how good a show's longevity is, indicating how well audience demand is maintained over time. Longevity data for "Some Girls" was good, indicating that it is a title that can be relied upon to require less marketing to stimulate and maintain an audience over time.
Finally, with the show's performance across multiple dimensions measured by Parrot Analytics' independent measures such as travelability, reach, and momentum, an overall picture of the show's potential demand in different markets can be formed. All of this information can be used by entertainment executives to make informed content decisions or acquisition decisions, or to determine which platform or linear network would be the best fit for specific content.
