As an entertainment executive, understanding audience demand is crucial for making informed decisions related to content acquisition, distribution, and programming. The case of "Some Girls" can teach us how demand data can help in making strategic decisions.
One of the primary applications of demand data is content valuation, where you can determine the worth of specific IP and evaluate the return on investment. For instance, Parrot Analytics content valuation system considers a title's demand contribution to any platform in any region to shed light on the content's value. In the case of "Some Girls," the show ranks high with 9.6 times the audience demand of the average UK show in the last thirty days. Therefore, the show holds significant worth and can help in driving a platform's subscriptions.
Demand data can also inform decisions around supply and demand. By examining audience demand, an exec can know what type of content could offer an opportunity to acquire or produce. In terms of programming decisions, the data shows what are the most popular genres in the local market like in this case, where "Some Girls" ranks high in the UK comedy category.
A content's reach is another critical factor that executives need to consider as it indicates the level of audience engagement with the given content. In the case of "Some Girls," the show scored high on reach, reaching the 98.7th percentile in the comedy genre, indicating the show has higher demand than 98.7% of all comedy titles in the UK. By understanding the show's reach, executive can make informed decisions on how to market and distribute the content.
Lastly, demand data can also help inform decisions related to travelability, longevity, momentum, and franchisability. As an entertainment executive, understanding these metrics can aid in deciding which platforms to target for distribution, what catalog content to acquire to increase engagement, which content can rely on sustained demand and will require less marketing spend, and how to monetize content for spin-offs or franchises.
By leveraging Parrot Analytics' demand data and insights, entertainment executives can make strategic decisions related to content valuation, supply and demand, programming, distribution, and acquisition. In conclusion, using demand data to make informed decisions is crucial for the success of any entertainment business.
