If you are an entertainment executive trying to make informed decisions regarding content acquisition, programming, or distribution, analyzing some Girls' demand data for September 2023 in the United Kingdom can provide valuable insights.
Firstly, Some Girls is highly demanded content with 8.2 times the audience demand of the average show in the United Kingdom over the last 30 days, which is an excellent performance for any show. It's worth noting that only 2.7% of all TV programs have this level of demand, so this is a very promising result. For content acquisition or financing companies, this data can be used as a basis for content valuation purposes.
Although some Girls' rank dropped 452 spots during September in the UK, its worldwide audience demand across all platforms is good, and its travelability is good, which quantifies a show's international demand relative to its home market. These data points can help decide whether to think about content distribution overseas if they want to expand the audience.
In addition to that, the show's momentum, which is the pace of growth, is outstanding, and it has increased popularity in the last 30 days compared to the previous year. Therefore, OTT platforms or SVOD platforms could consider it as a good opportunity for the platform to acquire content or programming.
Moreover, analyzing Some Girls' audience data can help executives determine the show's relevance to different markets and audiences worldwide. For example, the show achieved outstanding audience demand of 6.2 times in the UK, which signals high engagement from its British fans, and US demand is good, which suggests that show can be appealing to the US viewers. In addition, demand from other countries like China, Nigeria, Croatia, Slovenia, Norway, and Czechia is also good. Therefore, content distributors and linear or pay TV networks could use these insights to optimize their selection of titles and decide which territories to target first.
Finally, Some Girls has lower franchisability, with poor spin-off potential and its reach is okay, which shows the number of people expressing demand for a show. It's worth noting that audience demand for the show has decreased in the United Kingdom by 46.0% during September, which may be a bad signal for customer retention costs for SVOD platforms.
Overall, analyzing Some Girls' demand data for September 2023 in the United Kingdom demonstrates how executives in the entertainment industry can use demand data insights to make informed content acquisition, programming, or distribution decisions.
