The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to find ways to make more informed content and distribution decisions, and that's where demand data comes in. As an example, let's take a look at "Star Wars: The Bad Batch" in the United Kingdom for the month of March 2024 and see how demand data can be used to inform decisions.
First, let's look at the show's current level of demand. With 18.0 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "Star Wars: The Bad Batch" is outstanding. This information can be used to determine the baseline value of the title or the value it brings to any given platform in the form of increased subscriptions or reduced churn.
Second, we can see that "Star Wars: The Bad Batch" achieved the peak rank of #52 in the UK, and its rank dropped by 18 spots during March. This information can be used to assess how the show is performing compared to others in its genre or in the market.
Third, we can examine the Parrot Pulse for "Star Wars: The Bad Batch," which measures its global performance across six dimensions. The show's worldwide audience demand across all platforms is outstanding, its travelability (international demand relative to its home market) is outstanding, and its longevity (how well demand is maintained over time) is outstanding. All of these metrics can be used to determine the potential growth opportunities for the series globally.
Fourth, we can look at what other shows fans of "Star Wars: The Bad Batch" are also interested in. This information can be used to inform content acquisition or programming decisions.
Finally, we can examine the demand trends for "Star Wars: The Bad Batch" over a period of time. In March, audience demand for the show decreased in the UK by 12.8%, but if we look at its average demand on a rolling year basis, it was 11.5 times the average title compared to 18.0 times the title average for the last 30 days. This indicates that the show has recently experienced an increase in popularity. Moreover, we can see how and where it performs well globally, providing opportunities for distribution or acquisition.
In summary, by analyzing "Star Wars: The Bad Batch" in the UK for the month of March 2024, we have seen how demand data can be used to make more informed content and distribution decisions. Content valuation can also be performed by quantifying the platform-specific marginal revenue contribution and assessing how a title drives engagement across the rest of the catalog. The insights gained from this type of analysis can help executives to decide what type of shows to acquire, produce, or distribute and inform the marketing and creative teams of the optimal approach to promote them.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Bad Batch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Bad Batch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Star Wars: The Bad Batch in the United Kingdom. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.