The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make informed content decisions around a TV series. In this case, using the example of "Switched At Birth" for the month of March 2024 in the United Kingdom, let us explore the different ways demand data can benefit your strategic decision-making process.
Content Valuation: One of the key applications of demand data is in content valuation. Demand data can be used to answer questions such as, "How much is my show worth?" For example, the audience demand for "Switched At Birth" in the UK over the last 30 days is 2.5 times the average show, indicating good demand for the series. Therefore, this show can be considered a valuable asset for the platform looking to acquire it or distribute it in the region.
Optimal Release Strategy: The demand data can also be used to develop an optimal release strategy that maximizes viewership and engagement for the platform. For instance, the data shows that there was a spike in demand in late March 2024 for "Switched At Birth" in the UK, indicating that the show may have benefited from a certain marketing campaign or release strategy around this time.
Supply & Demand: The demand data can also help you identify opportunities to acquire or produce specific types of content that exhibit high demand in a given region. For example, if a competitor platform is acquiring a lot of shows in the romance genre in the UK and demand for "Switched At Birth" is high, it may be a good opportunity for the platform to tap into the same market.
Franchisability: Using demand data, you can also analyze the spin-off potential of a TV series. In the case of "Switched At Birth," its franchisability is rated as okay. Therefore, the platform can consider partnering with the production company to create spin-offs or franchises that leverage the show's strong fanbase and popularity.
Subscriber Retention & Acquisition: Demand data can be used to identify which titles would be ideal for subscriber retention or acquisition. For instance, if the platform wants to keep its current audience happy, it can consider acquiring shows similar to "Switched At Birth" that are in-demand by its current audience in the UK. Alternatively, if the platform wants to grow its subscriber base, it can focus on titles that have high demand among viewers who are not already subscribed.
In conclusion, utilizing Parrot Analytics' demand data, entertainment executives can make informed content, acquisition, distribution, and programming decisions around a TV series. From content valuation to optimal release strategy, supply, and demand to franchisability, and subscriber retention, and acquisition, demand data can be a game-changer for any entertainment company.
Switched At Birth's travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for Switched At Birth is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Switched At Birth travels internationally.
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Acquire the best shows from partners such as ABC Family to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Switched At Birth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Family‘s Switched At Birth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Switched At Birth, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Switched At Birth in the United Kingdom. We provide our partners with extensive television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.