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Using Demand Data to Drive Strategic Decisions: A Case Study on 'The Boondocks'

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Parrot Analytics Insights - October 2023

As an entertainment executive, you can use the demand data of a show like "The Boondocks" to inform content, acquisition, distribution, and programming decisions. Here are some insights that might be helpful:

Content Valuation:
- You can use Parrot Analytics' content valuation system to determine how much "The Boondocks" is worth to your platform, and to assess its ability to drive subscriptions and mitigate churn. With its good level of demand in the United Kingdom, this title has a high value contribution to any platform operating in the region.
- Using demand data, you can calculate the ROI "The Boondocks" will bring to your platform. You can also assess the show's ability to drive engagement across the rest of the catalog.
- You can estimate the cannibalization of audiences if "The Boondocks" is available on multiple services to assess the value of exclusivity.

Acquisition:
- Understanding the demand for "The Boondocks" can help you make informed decisions when it comes to acquiring titles. You can see that there has been a 21.4% increase in demand for this show in the United Kingdom in October. The top 10 global markets where "The Boondocks" is most in-demand reveals it would be worth acquiring the show in at least 8 of these international regions.
- Knowing that this show is ranked at the 97.3th percentile in the drama genre in the UK in October, and that it's been climbing up the rankings by 90 spots, highlights the potential that it may have international appeal.

Programming and Distribution:
- With audience demand that is 5.5 times the UK average, and its demand consistently increasing over a 30 day period, "The Boondocks" might be worth considering when it comes to programming schedules.
- You can use demand data to determine the best release strategy for "The Boondocks" on your platform. According to the data, the demand for the show spiked in late October 2023, which suggests that there might be a good time to release new episodes.
- Knowing that "The Boondocks" has good travelability and maintains outstanding longevity, you can leverage the potential international audience to expand your distribution efforts.

Franchise and Talent Development:
- Understanding "The Boondocks"'s demographics will help you identify the best talent, brands, and TV shows to partner with to expand your audience. You can use the additional show metadata to understand when the show aired and for how long, providing the context around the series and its age for the potential of future franchise opportunities. Knowing the top 10 global markets it is most in-demand will also provide valuable insight.
- When it comes to franchisability, you can look at the show's spin-off potential. Seeing that it has a good franchiseability score, which means that the series could be adapted for spin-off potential or monetized further, may provide ideas for potential development or investment initiatives.

Overall, "The Boondocks" is a TV show that has a high value contribution to any platform operating in the UK market. Demand data can assist in formulating a strategic plan to capitalize on the show's potential, from acquisition through to distribution and talent development.

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