As an executive in the entertainment industry, understanding audience demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Let's look at the example of "The Boondocks" in the United Kingdom in January 2024.
Content Valuation:
Content valuation is a key aspect of your decision-making as an executive. In the case of "The Boondocks", audience demand data can tell you its dollar value contribution to the platform, its ability to drive engagement across the rest of the catalog, and your ability to estimate the cannibalization of audiences if the title is available on multiple services. Additionally, it can help you answer questions about how your show is performing as an acquisition-driving or churn-reducing title and why it should be considered a strategic asset for a streaming platform.
Acquisition and programming decisions:
By examining the demand data, you could determine how much to spend on acquiring "The Boondocks". Parrot Analytics demand-based content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. You can also use this data to assess "The Boondocks" ability to drive subscriptions and mitigate churn. Additionally, you can discover what type of content exhibits opportunity to acquire or produce by leveraging audience demand.
Distribution decisions:
Through the travelability dimension, you can determine "The Boondocks" international demand relative to its home market in the United States. With a 44% demand in the UK compared to the US, you can make informed decisions on where you should be targeting for distribution of the show. You can find out what other global markets this show is performing well in and plan your distribution strategy accordingly.
Programming and marketing decisions:
Demand data is also useful when it comes to the optimal release strategy and pricing of a show. You can examine audience demand trends to strategically plan the release. Additionally, affinity analysis can help you identify the best talent, brands, or shows to partner with to expand your audience. You can rely on demand data to optimize your marketing campaign ahead of the premiere.
Content Performance:
By looking at the demand data of "The Boondocks" in January 2024, you can assess where the show stands in the market. With the demand 6.1 times the average show in the UK over the last 30 days, you know that demand for the show is good. You can use demand data to compare "The Boondocks" performance against other shows available in the market. Furthermore, the demand data helps you understand how the show's popularity is evolving.
In conclusion, audience demand data can be a valuable tool for executives in the entertainment industry. Parrot Analytics' content valuation system uses global demand data to help executives make more informed content decisions. By leveraging demand data, executives can make acquisition, programming, distribution, and marketing decisions based on the level of demand for a particular show.
