As an entertainment executive, you can use Parrot Analytics' demand data to gain better insights on how to make informed decisions on content valuation, acquisition, distribution, and programming decisions. Using "The Boondocks'" performance in the United Kingdom market for February 2024, we can see how demand data can be utilized to make strategic decisions.
First, demand data can be used to value content. Using Parrot Analytics' content valuation system, you can determine how much a title is worth to a platform in a given region. In the case of "The Boondocks," it had 6.2 times the demand of the average show in the United Kingdom over the last 30 days. This indicates good demand for the show in this region and can be used to determine its valuation.
Another way you can utilize demand data is to make acquisition decisions. Parrot Analytics' demand data provides insights on what other titles fans of "The Boondocks" also like, such as "South Park," "Futurama," and "Archer." This information can help you identify potential titles to acquire that have similar audiences to "The Boondocks."
Furthermore, demand data can be used for programming decisions. In February 2024, "The Boondocks" decreased in rank by 136 spots in the United Kingdom, and audience demand for the show decreased by 22.1%. This information can inform programming decisions, such as when to air the show or invest in additional marketing campaigns in this region.
Demand data can also be used for distribution decisions. The demand for "The Boondocks" in the United Kingdom was 38% of the demand in its country of origin, the United States. This information can help inform decisions on which markets to prioritize for distribution and how much to invest in marketing in certain regions.
Finally, demand data can help answer specific questions about a show's performance. For example, using the Parrot Pulse for "The Boondocks," you can see that its global performance across six dimensions; audience demand, travelability, longevity, momentum, franchisability, and reach. This information can be used to optimize release strategies for a show, as well as identify areas for growth or expansion.
Overall, demand data provides critical insights to help you make informed decisions as an entertainment executive. It can be used to inform content valuation, acquisition, distribution, and programming decisions, as well as answer specific questions about a show's performance.
