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The Power of Demand Data: How The Boondocks Can Inform Content Decisions for Entertainment Executives

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Parrot Analytics Insights - November 2023

If you are an entertainment executive working in the United Kingdom, "The Boondocks" is an example of a TV show that is seeing good demand in your market.

Content Valuation: By using the demand data provided for "The Boondocks," you can estimate the dollar value contribution of the show to any platform in the United Kingdom and globally. You can also determine how much the show is worth globally and identify different markets where "The Boondocks" is most popular.

Acquisition Decisions: Entertainment executives can analyze show metadata such as the show's status (in this case, ended), how many episodes it has, and its season profile to determine whether it is still a valuable acquisition for their platform. For example, if you own a linear network or a pay-TV network, you can decide whether "The Boondocks" is a good fit.

Programming Decisions: The demanding spike for "The Boondocks" in late November in the United Kingdom shows that this show gathered more attention than usual, indicating strong engagement during this period. Entertainment executives could use such data to decide when to air a particular title for the best impact and viewership.

Distribution Decisions: If you are deciding which platforms to target for distribution of "The Boondocks," you can look at the demand for the show in different markets worldwide. The data shows that the show outperforms the average TV show in each of the top 10 global markets where it is most in-demand.

Content Decisions: By analysing the show's genre percentile rank and the top 10 shows that "The Boondocks" fans also watch, entertainment talent agencies, production companies, and studios can determine the best talent to partner with to expand their audience and create optimized content productions. Additionally, talent agencies and production companies can decide on what content to produce or which IPs to develop into a franchise or create spin-offs.

Overall, using demand data, executives can make more informed decisions when it comes to content valuation, acquisition, distribution, programming, and content. "The Boondocks" is an excellent example to help facilitate these decisions.

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