The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking for insights on how to make more informed content decisions, demand data can be invaluable. As an example, let us consider the case of "The Buccaneers," a show that has been airing since November 2023 and aired its first season in the UK between November and December 2023.
One way executives can use demand data to make more informed content decisions is by evaluating the show's viewership performance over time. For example, in March 2024, the demand for "The Buccaneers" has been outstanding, with 10.2 times the audience demand of the average show in the UK over the last 30 days. By examining the long-term trends, it's interesting to note that the show's demand has decreased in comparison to its demand of 10.5 times the average over the last 90 days. Executives can use such information to make decisions regarding the continuation of this show based on the reduced demand.
Executives can use the demand data to further evaluate the show's performance using the Parrot Pulse, which provides an independent measure of its global performance across six dimensions, such as audience demand and travelability. For example, "The Buccaneers" travelability is good, quantifying a show's international demand relative to its home market. Meanwhile, its momentum (the pace of growth) is exceptional, which indicates strong and increasing popularity. Demand data can help executives decide to invest in further marketing or to discontinue promotional campaigns based on the momentum of the show.
Moreover, demand data can help programmers with scheduling and placement decisions. By understanding the performance of "The Buccaneers" as compared to other TV shows, executives can decide which time slot would be most beneficial for its placement to give the show the highest exposure to the audience who enjoy it. For example, when executives compare shows that fans of "The Buccaneers" also like, they can schedule "The Buccaneers" to air immediately after a similar show to capture audience retention.
Finally, demand data enables executives to make more informed decisions regarding content acquisition and distribution. For example, executives can use the data to learn which genres perform best in particular regions. By identifying the specific genre of "The Buccaneers" - a romance - and seeing that it has a higher demand than 99.4% of all other romance titles in the UK in March 2024, executives could potentially consider acquiring or developing other dramas in the romance genre to capture further audiences. Executives can also track how well "The Buccaneers" performs in different markets globally and make decisions accordingly, such as focusing distribution efforts on the show's highest performers.
Overall, demand data is a useful tool for executives working in content acquisition, programming, and distribution. From making more informed content decisions to evaluating viewer performance and pinpointing placement strategies, demand data provides the insights that executives need to make strategic, informed decisions.
This is The Buccaneers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Buccaneers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Buccaneers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Buccaneers, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for The Buccaneers in the United Kingdom. We provide our partners with meaningful TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.