The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to use data-driven insights to make informed decisions about content acquisition, distribution, and programming. By analyzing the demand data for a TV series like "The Nazis: A Warning From History," various strategies can be developed to maximize its performance and profitability.
Content Valuation: Demand data helps to calculate the economic worth of any title, to any platform, in any region. Knowing the demand of a show can help in pricing negotiations like knowing how much to pay for a licensing deal, what a platform is willing to pay for a title, and how to assess the baseline value of a title. The demand data for "The Nazis: A Warning From History," indicates good audience demand and a decrease in demand in the United Kingdom by 71.8% in April 2024. The peak demand for this show for the last 30 days is 4.0 times the title average, implying that this show has increased in popularity.
Programming Decisions: Demand data can be used to make better programming decisions like understanding the taste clusters of your current audience, knowing which genres to focus on to attract new subscribers, mapping local whitespaces, and optimizing pricing strategy and content release timing. The demand data for "The Nazis: A Warning From History," shows that it ranks at a high 97.4th percentile in the documentary genre in the UK, indicating that it has higher demand than most documentaries in the UK. Knowing this data can help in choosing to develop documentaries in genres similar to "The Nazis: A Warning From History."
Distribution Decisions: Demand data can help to determine target platforms for distribution, reach, and how a title drives engagement across the rest of the catalog. "The Nazis: A Warning From History," has a good demand in the United Kingdom and Japan. For global expansion, the show's travelability is poor, while its longevity and momentum are okay. Understanding such data helps in determining which platform or network to target for distribution and what titles will resonate well with the audience.
Acquisition Decisions: Demand data helps in making better acquisition decisions such as knowing the best content to produce or acquire and understanding how demand can help to retain subscribers. Looking at the Parrot Pulse score for "The Nazis: A Warning From History," its franchisability is poor, while its reach is okay. This means that if an entertainment company wants to acquire new content, they should focus on spin-offs and franchises that can be monetized more efficiently.
Competitive Benchmarking: By comparing the performance of "The Nazis: A Warning From History" on a one-year rolling basis versus the last 30 days, it is clear that the show's popularity has increased as it peaked at 6.7 times the title average in the last 30 days. Also, it has an average demand that is 2.8 times the title average for the previous year compared to 4.0 for the last 30 days.
In conclusion, using demand data can help executives make more informed decisions about content acquisition, distribution, and programming. The data on "The Nazis: A Warning From History" demonstrates the importance of tracking demand over time, measuring genre and regional preferences, and identifying new opportunities for content monetization. By using demand data, entertainment companies can make informed decisions concerning supply and demand, content valuation, franchise development, and market expansion.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Nazis: A Warning From History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Nazis: A Warning From History, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on May 9, 2024, 10:01 p.m. PST using global television demand data from Parrot Analytics for The Nazis: A Warning From History in the United Kingdom. We provide our partners with far-reaching TV analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.