The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives, the demand data provided by Parrot Analytics can be highly useful when making decisions regarding content acquisition, distribution, and programming. The demand analytics for "CSI: Crime Scene Investigation" in the United Kingdom during the month of March 2024 provides multiple examples of how demand data can inform decision-making.
One of the main use cases of demand data is content valuation, which can answer questions such as, "How much is my series worth?" and "What is the baseline value of a title?" With "CSI: Crime Scene Investigation," we see that its demand is outstanding, with 12.9 times the audience demand of the average show in the United Kingdom over the last 30 days. Such information can help TV executives determine if investing in a show like this would be a profitable decision. The demand spike observed in mid-March 2024 implies that the show was popular during that time, making it a good indication of its current PR effects.
Demand data also informs scalable concept testing, which could help executives optimize upcoming productions. In the case of "CSI: Crime Scene Investigation," we can see that the show has increased in popularity by 18.1% in just one month. This data could be used to identify what people like most in the show and why it resonates with a wide audience.
By examining the top 10 global markets where "CSI: Crime Scene Investigation" is most in-demand over the last 30 days, TV executives can identify which markets the series has the greatest potential to further expand into. In this case, we see that the UK is "CSI: Crime Scene Investigation"'s number one global market. Since it achieved outstanding audience demand of 12.7x in the UK, executives might consider optimizing their marketing campaign in this market.
Demand data also helps executives understand where they should focus their marketing efforts. In the case of "CSI: Crime Scene Investigation," we can see that it has excellent momentum, indicating that the pace of growth is outstanding. This information could be used to optimize the marketing campaign ahead of a series premiere.
Finally, demand data can help executives determine which titles to acquire or develop for their platform. For example, the Parrot Pulse for "CSI: Crime Scene Investigation" shows that it has excellent longevity, quantifying the show's ability to maintain audience demand over time. Furthermore, the show's reach is good, indicating that it has a broad appeal. These are just a few examples of how demand data can be invaluable to TV executives in making informed content, acquisition, distribution, and programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s CSI: Crime Scene Investigation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for CSI: Crime Scene Investigation, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for CSI: Crime Scene Investigation in the United Kingdom. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.