The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data for "The Real Housewives Of New Jersey" as an indicator of its value and potential success in the United Kingdom and other possible markets. From the information provided, you can make more informed decisions about content valuation, acquisition, distribution, and programming.
Firstly, you can use the demand data to assess the value of the show. With its recent increasing demand of 2.9 times the average over the last 30 days in the United Kingdom, the audience is highly interested in the show. By comparing this demand data to other shows, you can evaluate the monetary value of the show and justify its acquisition or production costs. You can also use this data to estimate cannibalization of audiences if the show is available on multiple platforms.
Furthermore, you can use the show's affinity analysis and comparing its demand data to similar shows to find out what elements attract audiences, and what shows fans of "The Real Housewives Of New Jersey" are also watching. You can use this data to inform content decisions and take advantage of potential opportunities and themes for future productions.
In addition, by examining the top 10 global markets where "The Real Housewives Of New Jersey" is most in-demand and how it outperforms the demand of the average TV show in each of these markets, you can find new opportunities for distribution and strategic expansion on a global scale. You can use the demand data to map local whitespace and understand what genres are resonating most with the current audience, which genres should be focused on attracting new subscribers to your SVOD service, optimizing release strategy and pricing.
The show's overall global performance metrics, such as momentum, travelability, and franchisability, can also provide insights to inform content, acquisition, and distribution strategies. You can use the demand data to assess the TV series' ability to drive subscriptions and mitigate churn. The data can also assist you in finding new opportunity markets for content distribution that are currently under-monetized.
In conclusion, demand data can be used as a valuable tool to make more informed entertainment decisions. The demand data for "The Real Housewives Of New Jersey" in the United Kingdom and other global markets can assist in content valuation, acquisition, distribution, and programming decisions. By looking at global demand and market-specific audience demand data, you can optimize content investment, choose the right platforms for distribution, and develop strong marketing campaigns that appeal to audiences.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of New Jersey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of New Jersey, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for The Real Housewives Of New Jersey in the United Kingdom. We provide our partners with comprehensive television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.