The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working in the entertainment industry, evaluating your content based on audience demand is a crucial strategic move. Parrot Analytics' demand measurement system provides valuable insights for informed decisions in content acquisition, distribution, programming and content valuation. Let's consider "The Strain" as an example of how demand data can help entertainment executives make informed decisions.
Content Valuation:
When assessing the value of a series, the demand for it specific to a market decides its worth in that market, as 'The Strain' received 4.9 times the audience demand of the average TV show in the UK in the past 30 days. This demand is a crucial indicator as only 8.6% of all TV shows achieve this level of demand. Additionally, by comparing demand in the last 30 days with demand over the last 90 days, executives can measure the show’s recent growth in importance, indicating a surge in demand for the title recently. This growth could affect how much significance an executive should give to the content in their portfolio
Programming Decisions:
"The Strain" ranks at the 96.4th percentile among drama titles in the UK in March, indicating the show has higher demand than 96.4% of all drama titles. In conjunction with the other data points, this measure indicates a public's interest, allowing executives to make informed decisions about that title's programming strategy.
Distribution Decisions:
Parrot Analytics' look into the top ten global markets for “The Strain,” has valuable insights for executives. It shows that outside of the United States, where it originated and was most in-demand, the show outperforms the demand of the average, achieving significant interest across the globe. The UK and other countries we looked at showed "The Strain" to have had good demand, which, when factored in with audience interest trending upwards, could suggest the series has potential in these other territories.
Acquisition Decisions:
Executives at a company that acquires titles to add to its streaming portfolio can be aided by demand insights. The shows and genres that have high demand will be more valuable for acquisition, revenue and growth. "The Strain" hitting the 74th percentile of its US demand in the UK and maintaining positive demand growth, is a good indicator of its potential to perform well on that platform. "The Strain"'s striking global reach performance provides a clear illustration of how much a show tends to be in demand across platforms, which will appeal to acquisition executives.
Demand answers questions such as:
- Exactly how popular is "The Strain" relative to the rest of the market?
- What are the markets with the highest demand for "The Strain"?
- How well has audience demand been sustained for "The Strain" since launching in 2014?
- What other shows or genres does "The Strain" appeal to, indicating which shows the audience may watch next?
- Is there potential for "The Strain" to be extended into further seasons or spin-offs?
In short, Parrot Analytics' demand measurement system provides entertainment executives with a wealth of actionable data that can be used to guide programming, acquisition, distribution, and content valuation decisions. By examining audience demand metrics such as the ones for "The Strain", executives can explore new opportunities and optimize their content strategy for their platform.
The Strain's travelability to the United Kingdom in the last 30 days is 105%, which means that the audience demand for The Strain is 105% of the demand in its country of origin, United States. Click through to another market to discover how well The Strain travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Strain), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Strain, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Strain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Strain, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The Strain in the United Kingdom. We provide our partners with deep entertainment industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.