The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you understand that decisions around content, acquisition, distribution, or programming must be informed by data. In this case, we can use "The Villains Of Valley View" to showcase how demand data can help you make more informed decisions.
Firstly, let's look at content valuation and how it relates to demand. Using Parrot Analytics content valuation system, we calculate the dollar value contribution of any title, in any region, on any platform. For instance, with the demand data provided for "The Villains Of Valley View," we can answer questions like how much is this series worth, what is the baseline value of the title, or how can we assess the value of exclusivity? With demand-driven valuation, you can make smarter content investment decisions, ensuring that resources are maximized.
Demand data can be used to quantify audience reception and make informed acquisition decisions. The demand spike in mid-March indicates the popularity of the show, which can help distributors and other content sellers plan accordingly. The show has also been increasing demand over the last 30 days compared to the last 90 days, which suggests an upward trend that makes it a viable acquisition candidate.
Moving to programming decisions, the Parrot Pulse as an independent measure of the show's global performance across many dimensions. The momentum for "The Villains Of Valley View" in March was good, and we see that its rank significantly increased during the month, an indication that audience demand is growing. This makes for a good decision on programming as it may suggest that the show's quality is good and audiences are receptive to the storylines.
Demand data can also be used to understand the show's fanbase, as shown by the top 10 global markets where the show is most in-demand. Knowing fans of similar shows could suggest the suitability of the show being aired in those markets. Insights into the various markets can assist executives with decisions on targeted content localization according to market needs.
In conclusion, using the demand data of "The Villains Of Valley View" as an example, executives can now see how demand measurements can be used for content valuation, acquisition, distribution, and programming decisions. With this data, executives can make informed and data-driven decisions that can optimize efforts and budgets, ultimately resulting in successful content.
The Villains Of Valley View's travelability to the United Kingdom in the last 30 days is 149%, which means that the audience demand for The Villains Of Valley View is 149% of the demand in its country of origin, United States. Click through to another market to discover how well The Villains Of Valley View travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Villains Of Valley View), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Villains Of Valley View is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Villains Of Valley View, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for The Villains Of Valley View in the United Kingdom. We provide our partners with extensive entertainment industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.