The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions, using demand data can be an excellent place to start. By analyzing a show like "The Villains Of Valley View" and its performance metrics for the month of March 2024 in the United States, we can see the many ways in which demand data can help inform decision-making.
One potential use for demand data is content valuation. By analyzing the audience demand for a show like "The Villains Of Valley View," executives can use data to determine how much a series is worth and estimate the return on investment a specific title could bring to their platform. Additionally, executives can use demand data to understand how a show drives engagement across the rest of the catalog and how it can be used to attract or retain subscribers.
Understanding audience demand data can also help executives determine how much to spend on content and which shows have franchise or spin-off potential. By examining the top 10 global markets where "The Villains Of Valley View" is most in-demand, executives can gain insight into which markets are worth investing in to expand their global reach.
Demand data can also help executives make informed decisions about programming and distribution. Understanding which shows have travelability (i.e., international demand relative to their home market) can help decide which shows to prioritize for international distribution efforts. Additionally, seeing which shows are most popular in specific genres or markets can inform programming decisions, allowing executives to develop shows that will resonate with their audience.
Finally, demand data is useful for measuring and optimizing a show's marketing campaign. By examining how demand for "The Villains Of Valley View" changed over time, executives can identify which marketing campaigns were most effective and adjust future campaigns accordingly.
In conclusion, understanding audience demand data is essential for entertainment executives who want to make more informed content, acquisition, distribution, or programming decisions. By using demand data to analyze shows like "The Villains Of Valley View," executives can better understand how to maximize the value of their content and optimize their strategy to attract and retain subscribers.
This is The Villains Of Valley View's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Villains Of Valley View travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Villains Of Valley View is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Villains Of Valley View, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for The Villains Of Valley View in the United States. We provide our partners with extensive television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.