Content executives interested in making informed content decisions can benefit from demand data insights provided by Parrot Analytics. For instance, analyzing the audience demand for a show such as "The Villains Of Valley View" on a monthly, quarterly, and/or yearly basis can help content executives to understand the show's trend and make strategic decisions with confidence.
In terms of content valuation, demand data helps to answer several questions that are essential to making informed content decisions. For instance, content executives can use demand data to determine how much a show is worth, how much of its value is being driven by the demand of its stars, and how much value a content library or title brings to a streaming platform over time. They can also calculate the return on investment for a particular title on any given platform and assess the TV series' ability to drive subscriptions or mitigate churn.
Furthermore, analyzing the audience demand for "The Villains Of Valley View" can help content executives make informed acquisition decisions, distribution decisions, and programming decisions. They can use demand data to evaluate the show's performance and compare it to other titles available on the market.
For instance, analyzing the demand trend for the show over the last 30 days in the United States, content executives can determine that demand for the show is good, which represents 6.4 times the average show demand, and only 8.6 % of all TV shows have this level of demand. More so, with demand increasing recently, content executives can assume that The Villains of Valley View is gaining more popularity over time.
By examining the top 10 global markets where the show is most in-demand, executives can compare the audience demand for the show in each market to that of the average title, which can help guide programming decisions. For instance, content executives can determine that the United States is the show's top market globally with good audience demand. While demand in Australia, Canada, France, Netherlands, Spain, Switzerland, and the United Kingdom is okay, executives can analyze this data to help guide content localization decisions, as well as identify potential markets for the show.
The Parrot Pulse, which provides an independent measure of a global performance across six dimensions, indicates that the show has okay audience demand across all platforms and globally, while its momentum (the pace of growth) is good. Its travelability is poor, which measures a show's international demand relative to its home market, while both longevity, which measures how well demand is maintained over time, and franchisability (spin-off potential), is poor. Finally, its reach (the number of people expressing demand for a show) is also poor.
In conclusion, demand data provided by Parrot Analytics helps content executives to make more informed decisions by analyzing the demand trend for a particular title, comparing it to other titles available on the market, and identifying potential markets for the show. The data is also valuable for content valuation, helping executives to determine the worth of a title and assess its return on investment.
