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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - November 2023

Are you an entertainment executive looking to make more informed decisions when it comes to content acquisition and distribution? Look no further than Parrot Analytics' powerful demand data system! In this article, we'll examine "The Villains Of Valley View" as an example of how a TV series' demand data can be used to make strategic decisions.

First, let's look at content valuation. Using Parrot Analytics' content valuation system based on demand data, you can determine how much a series is worth and how much value is being driven by demand for particular stars. For instance, you could ask how much "The Villains Of Valley View" is worth to a streaming platform in the United States. With 6.7 times the audience demand of the average show in the United States over the last 30 days, "The Villains Of Valley View" has good demand. Compared to its demand of 5.5 times the average over the last 90 days, demand for this show has been increasing recently. With this information, you can quantify the platform-specific marginal revenue contribution of the show and assess how much value it could bring to the platform.

Next, let's examine how demand data can help with distribution decisions. By analyzing the top 10 global markets where "The Villains Of Valley View" is in demand, we can see that it outperforms the average TV show in each of these markets. With the United States being the show's number one market globally, its value to the North American market is evident. This information can help inform distribution decisions and guide which markets to target for licensing deals.

Demand data also allows for programming decisions to be made based on what type of content will attract and retain subscribers. By identifying shows that "The Villains Of Valley View" fans also enjoy, such as "Jimmy Kimmel Live" and "Hawaii Five-0 (2010)", you can gain insight into what types of content your audience is most interested in. Additionally, by examining what genres are resonating most with audiences, you can make programming decisions about which types of content to produce or acquire.

Finally, demand data can help inform acquisition decisions. By analyzing the sustained demand and growth potential of a TV series like "The Villains Of Valley View", you can get an idea of whether or not it is a good investment. Additionally, you can use demand data to determine which titles will drive subscriptions and mitigate churn.

Overall, demand data is an incredibly powerful tool for entertainment executives looking to make more informed decisions related to content acquisition, distribution, programming, and valuation. By examining "The Villains Of Valley View" as an example, we can see how demand data can help answer questions related to the show's performance, its audience, and its potential for success. With Parrot Analytics' demand data system, you can gain the insights you need to stay ahead of the competition.

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