As an entertainment executive working in a streaming platform, you need to make decisions that ensure your content is attracting the right audience, retaining subscribers, and ultimately generating profit. Demand data is an essential tool that can help you make more informed content acquisition, distribution, and programming decisions. In this article, we will use "The Villains Of Valley View" as a case study to show how demand data can help you make better strategic decisions.
Content Valuation: Our demand data reveals that "The Villains Of Valley View" has 4.9 times the audience demand of the average show in the United States over the last 30 days and this puts it in the top 8.6% of all TV shows. By comparing this demand to its peak rank of #845 and 93.6th percentile rank in the drama genre, we can estimate how much this show might be worth on a specific platform.
Global Performance: With our Parrot Pulse tool, we can provide an independent measure of the show's global performance. Although the worldwide audience demand across all platforms is okay, the travelability is poor, meaning the show has low international demand relative to its home market. The longevity dimension measures how well the audience demand is maintained over time, and "The Villains Of Valley View" has an overall poor rating. Momentum, the pace of growth, is good for this show. Franchisability (spin-off potential) and reach (the number of people expressing demand for a show) both are rated poor.
Program Management: By examining the top 10 global markets where "The Villains Of Valley View" is most in-demand over the last 30 days, we can easily identify specific countries that are performing better than others and make decisions based on that. For instance, the United States is the top global market for "The Villains Of Valley View," meaning you may face competition from other SVOD services or networks to secure streaming rights in this market. France is the second-best market, where demand is also good. In other regions like the Netherlands, Australia, China, the United Kingdom, Switzerland, and Slovakia, demand is okay.
Acquisition Management: Our demand data can also inform decisions about the upcoming acquisition of projects. Based on the shows that fans of "The Villains Of Valley View" like, including "The Garfield Show," "The Real Housewives Of Salt Lake City," "The Odd Couple," "Raven's Home," "Hawaii Five-0 (2010)," "The Real Housewives Of Potomac," "Hightown," "Chopped," and "One Mississippi," we can identify similar shows to acquire that have a similar audience.
Programming Management: Demand data can also inform program scheduling, optimal release strategy, and pricing. Based on demand spikes, we can set the right time to release episodes. As we saw with "The Villains Of Valley View," the demand peaked in mid-December 2023 in the United States, making it ideal to release the new episode around that time.
In conclusion, demand data can inform content valuation, global performance, program management, acquisition management, programming management, and many more strategic decisions. By analyzing the insights obtained from shows like our case study "The Villains Of Valley View," you can have a better understanding of what your audience wants, which can help you acquire, distribute, produce, and release the right content and make informed decisions that satisfy both viewers and stakeholders.
