As an entertainment executive, understanding audience demand for a TV show is crucial when making content decisions. In this regard, Parrot Analytics’ demand data provides valuable insights that can inform decisions such as programming, distribution, content acquisition, talent recruitment, and investment, among others.
For example, in the case of "The Villains Of Valley View", demand data reveals that the show has 5.3 times the audience demand compared to the average show in the United States over the last 30 days. Such insights can help the executives understand the show’s value and make informed content valuation decisions, especially when considering acquisition or production costs. Also, given that the show's demand has been increasing recently, it could indicate that the show's audience is still growing, which could inform decisions on potential franchise opportunities such as spin-offs.
The drop in rank for "The Villains of Valley View" during October in the United States shows that audience demand has decreased. Executives may want to consider how to improve the show's performance and retain its audience in such situations, such as pre-release marketing optimization.
Furthermore, examining the top 10 global markets where "The Villains Of Valley View" is most in-demand allows a global-scale evaluation, and shows that the United States has the highest demand for the show, followed by Hong Kong SAR China. Executives can use this information to make more informed distribution decisions such as selecting targeted platforms or deciding which markets to make a priority.
Demand data reveals that the show is most popular in the comedy genre in October, which also provides strategic information when considering talent recruitment, investment, or spin-off opportunities within the genre.
Ultimately, demand data can help executives answer several questions like "what is the baseline value of the title?", "what type(s) of content exhibit opportunity to acquire or produce?", "what shows do my current audiences like?", and "what shows should we focus on to attract new subscribers to our OTT platform?".
Overall, Parrot Analytics demand data offers insights that enable informed decision-making in the highly competitive media industry. By leveraging the insights provided by the data, entertainment executives can make more informed and data-driven decisions on content valuation, talent recruitment, programming, distribution, and investment.
